Connect with people in the everyday moments with Stories ads.
Why do people love Stories?1
They're immersive.
73% of people in the US agree that stories enable them to experience new things outside their everyday lives.
They're authentic.
65% of people in the US say that stories help them feel closer and more up to date with friends.
They're inclusive.
57% of people in the US say that stories make them feel part of a larger community.
They're hard to get enough of.
62% of people in the US say that they plan to use stories even more in the future than they do today.
Stories also match how people are already interacting with their phones. People hold their phones vertically about 90% of the time2 and Stories are optimised for a vertical, full-screen view that feels natural and allows people to enjoy videos and photos quickly.
The time to harness the power of Stories is now.
500M+Each of our Stories experiences – Facebook and Messenger, Instagram and WhatsApp – have more than half a billion people using them every day. 3
4MThere are four million advertisers using Stories ads every month.4
1BThere are one billion stories shared every day across the Facebook family of apps.5
Instagram Stories bring you closer to the people and things you love. Culture and commerce are intertwined on the platform, making it a great place for people to connect with brands and take action. 1/3 of the most viewed Instagram Stories are from businesses.6
Originally, people used Facebook to share real-time updates, but today, they tend to share bigger moments. With Facebook Stories, people have a place to show and express more of life's moments as they happen, not just the highlights they post on News Feed.
Facebook Stories ads can be bought with ads in Instagram Stories or ads in feed, and offer you another chance to connect with people in this immersive environment, extend your reach and drive more of the results that you care about. In a study of 17 campaigns, Facebook Stories drove cost-efficient brand lift on par with Facebook feed and Instagram Stories.7
Learn how to create a Facebook Stories ad on the Advertiser Help CentreMessenger
Messenger Stories appear at the top of a person's Messenger Inbox and can be shared publicly with Messenger connections or with a custom list.
In a recent survey8, 51% of people using Messenger Stories said that following and connecting with friends and family is why they prefer Messenger Stories over other stories platforms.
Messenger Stories ads are available to buy with other stories ad placements or feed, and offer another chance to reach your audience in an immersive full-screen environment.
What makes Stories ads work for businesses?9
Stories increases customer interest.
To make your brand or products more discoverable, it's important to meet people with content that matches what they're watching and how they're watching it. Stories gives you a place to share your business message with engaged audiences through the captivating format of video.
Stories inspire action.
When we asked people what actions they have taken after seeing a product/service in a story, 58% say they have browsed the brand's website to get more information, one in two have visited websites where they could buy it and 31% have gone to a shop to have a look.
Stories are fast, authentic and helpful.
When asked what they're most interested in seeing from brands in Stories, 52% of people said they wanted Stories that are quick and easy to understand, 50% wanted to be introduced to new products, and 46% wanted Stories from brands to offer tips or advice.
See how brands are promoting their Stories.
Stories delight people in new ways. Now it's your turn.
With Stories, people want engaging mobile content they can understand at a glance. Learn how to make the most of Stories ads with these creative tips.
Learn how to create a Stories ad in this Blueprint course.
Develop a Stories strategy to drive your business forward.
Make the most of Instagram Stories ads with these creative tips.
Get help with your Stories campaign from a Creative Platform Partner.
Skills and training
