The following guidelines include information for using Apple News assets. Use the Apple News badges, text lockups, or icon whenever you promote content on Apple News, whether you’re linking to magazines, news sources, or individual articles.
There are two Apple News badges:
The guidelines below apply to both the Apple News and Apple News+ badges.
Use only badge artwork provided by Apple. Never create your own badge or change the artwork in any way.
Asset artwork is provided in:
Do not place photos, typography, or other graphic elements inside the minimum clear space. Display the Apple News asset at a size that is clearly legible and no smaller than the minimum size requirement.
The minimum clear space is one-quarter the height of the Apple News badge. The minimum height is 30 pixels for onscreen use and 10 mm for printed materials.
Artwork can be placed on:
The surrounding outline rule is part of the artwork and must be included.
Do not use the Apple logo.
Do not tilt or animate the artwork.
Do not delete the surrounding outline rule.
Web page
Place the Apple News badge directly within or near the content that can be viewed on the News app. The badge must link to the applicable content on the News app.
App
Place the badge directly within or near the content that can be viewed on the News app. The badge must link to the applicable content on the News app.
Apple News lockups are a combination of the Apple News icon and type with a call-to-action message — “Find it on Apple News” or “Find it on Apple News+” — set in specially designed type. Use only lockup artwork provided by Apple and do not alter the artwork in any way.
A lockup can be used in all marketing communications promoting content on Apple News or on the Apple News+ subscription service. Use the Apple News lockup to promote a single article or any content that can be viewed for free on the News app. Use the the Apple News+ lockup only to promote a magazine or other paid content within the Apple News+ subscription service. If badges from other services appear on your communication, do not use a lockup. Instead, use an Apple News badge.
The lockup is designed for greater graphic versatility and can be used on layouts where the Apple News badge is either crowded by limited layout space or appears visually heavy in the layout. The lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple News.
The Apple News lockup is a promise to your audience of a high-quality entertainment experience. Follow these guidelines to make sure you’re using the lockup correctly. Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Written approval from Apple is required for materials used in:
Be sure to allow at least seven business days for review and approval. See the Apple Approval section for details.
Use only the lockup artwork provided by Apple. Do not change the Apple-provided artwork in any way. Never build your own Apple News lockup.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the lockup artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
Color lockups, preferred:
Solid lockups, optional:
Apple offers the Apple News lockup artwork with the call-to-action messages translated in English and Canadian French. “Apple News” always appears in English. Never translate “Apple News.”
Follow these requirements for using the Apple News lockup.
Follow these guidelines for print and digital material: Minimum clear space around the lockup should be at least one-quarter the height of the lockup. Do not place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
Minimum lockup size is 6 mm for printed materials and 25 pixels for digital use. Do not make the lockup the dominant graphic.
If you have advertising with very limited layout space, such as banners for mobile devices, use a lockup size that’s clearly readable on these devices. Minimum clear space around the lockup should be at least one-tenth the height of the lockup.
You can place the lockup on these backgrounds:
Avoid mistakes. Use artwork exactly as provided by Apple.
Only the versions of the Apple News icon shown here are approved by Apple for display alongside social media icons that are a similar shape and size.
Artwork of the Apple News icon is provided as PSD layered artwork with color, white, and black icon artwork on separate layers.
Use the Apple News icon only when displaying an array of icons with similar shape and size. Do not use the Apple News icon instead of the Apple News badges in marketing communications, even when layout space is limited.
Color icon
Use on dark backgrounds that provide sufficient contrast.
White icon
For use when other icons also appear in white, or on very dark backgrounds where the black icon is not clearly legible.
Black icon
Preferred for use on color backgrounds to provide sufficient contrast.
Color Icon
Use the color icon only when other icons are shown in full color.
Black Icon
White Icon
Custom Color
You can customize the icon color only when other social media icons appear in the same custom color. Use the black version of the icon to create a custom color.
Avoid Mistakes
The key to a great marketing campaign is clear and effective messaging. To make sure that your content is the star of your message, we’ve included some tips to keep in mind when you promote your content on Apple News.
Use the approved messaging lines below when talking about the benefits of Apple News.
Apple News delivers the best news sources, all in one place.
Apple News is the best of news all in one place. Trusted sources, curated by editors and personalized for you.
Use the approved messaging lines below when talking about the benefits of Apple News+.
Apple News+ delivers the best of news and magazines, all in one place.
Read magazines cover to cover on Apple News+.
Listen to audio stories from top magazines and newspapers on Apple News+ on your iPhone.
Subscribe to Apple News+ in the Apple News app for full access to hundreds of magazines and leading newspapers. All for one price.
When using the name News, Apple News, or Apple News+ in headlines or copy, always typeset News with an uppercase N followed by lowercase letters. Typeset Apple with an uppercase A followed by lowercase letters. Apple News and Apple News+ are set as two words. For Apple News+, type the standard plus sign from your keyboard (+) followed by News. Do not add space between News and +. Use the + exactly as it appears in your font.
If a headline is typeset in all uppercase, the words Apple News or Apple News+ within the headline can also be set in all uppercase.
Most marketing materials don’t require approval by Apple. However, we require that you obtain written approval from Apple for any material created for:
Send your materials to our support helpdesk. Give us at least seven working days to review your material.
Make sure you include:
If your material is less than 20MB in size, attach it to your email. Attachments larger than 20MB should be provided by FTP server or another web-delivery service. Make sure you provide the link or the user name and password for the FTP server.
All email should be in English. Include an English translation of your materials if necessary.If we don’t respond within seven days, it doesn’t mean that the content has been approved.We can review materials that are in progress. However, all final materials must be approved by Apple before publication.
Send your content in a standard format, such as PDF or JPG for images and MP4 for videos. Submit only high-resolution layouts and images.
Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks used in your communication. List only the trademarks actually used in your materials.
For example:
Place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Include the credit lines only once in your communication or website.
For more information on using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights.
In communications distributed only in the United States, the appropriate symbol (™, ℠, or ®) must follow each Apple trademark the first time it is mentioned in body copy.
For example: iPhone®, iPad®, and Apple News℠
Don't add a symbol to the Apple News badge artwork provided by Apple and don't add symbols to headline copy.
For communications developed for mobile devices, follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links to legal copy.
For the correct trademark symbols, refer to the Apple Trademark List.
Your images including your content within iPhone and iPad, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with Apple News, iPhone, iPad, or Apple itself.
With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark.
The information in these guidelines is subject to change.
Apple intellectual property information
www.apple.com/legal/intellectual-property
Apple Trademark List
www.apple.com/legal/intellectual-property/trademark/appletmlist.html
Guidelines for Using Apple Trademarks and Copyrights
www.apple.com/legal/intellectual-property/guidelinesfor3rdparties.html