VK brand

The guideline should apply to all VK communications, as well as to all kinds of materials and communication channels, including advertising campaigns.

Download guideline

Logo

The VK glyph is our most recognizable asset. We've optimized it to be used as the main graphical element of the entire ecosystem and a design code component.

Download logo

Clear space

The clear space around the glyph equals its height. There must be the appropriate clear space around it in all cases.

Identity space

Color palette

  • VK Company Blue

    HEX #0077FF

    RGB 0 119 255

  • VK Company Purple

    HEX #811AC7

    RGB 129 26 199

  • VK Company Magenta

    HEX #FF0084

    RGB 255 0 132

  • VK Company Light Blue

    HEX #00EAFF

    RGB 0 234 255

  • VK Company Warm Grey

    HEX #BEB6AE

    RGB 190 182 174

  • VK Company Green

    HEX #00DC7F

    RGB 0 220 127

  • VK Company Black

    HEX #212121

    RGB 33 33 33

  • VK Company Grey

    HEX #DEDEDE

    RGB 222 222 222

  • VK Company White

    HEX #FFFFFF

    RGB 255 255 255