Be where your customers are.
Messenger ad solutions help send people into conversations with your business, which helps you drive the results that matter.
1.3 billionpeople use Messenger every month1.
78%of people using smartphones will message every month by end of 20182.
Get the insights you need to make conversation part of your marketing strategy from Facebook IQ’s Insights to Go.
Reach more people with ads in Messenger inbox.
The easiest way to take advantage of Messenger’s global reach is to run ads in Messenger.
Messenger ads work just like ads across other Facebook platforms—we’ll automatically deliver ads to the placement that’s most likely to drive campaign results at the lowest possible cost. The best part? You can use the same creative for Messenger that you’re already using for Facebook and Instagram.
People will see these ads in the Chats tab in their Messenger app. When they tap on an ad, they’ll be sent to a detailed view within Messenger with a call-to-action that will take them to the destination you chose during ads creation—whether that’s your site, app, or a conversation with your business on Messenger
Learn how to set up ads in Messenger inbox on the Advertiser Help Center.
Fast, fun and perfectly mobile, stories ads are now in Messenger.
Messenger Stories ads are fullscreen mobile experiences that are built for quick and engaged consumption. They capture attention for your business in an instant, but they leave lasting impressions. 1 in 2 people surveyed say they have visited a website to buy a product or service after seeing it in stories3.
Messenger Stories ads are only available to buy with other stories ads on Instagram, or as an addition to campaigns running in feed.
Learn how to set up stories ads on the Advertiser Help Center.
Start conversations with ads that click to Messenger.
Ads that click to Messenger are Facebook, Instagram, or Messenger ads that send people into a Messenger conversation with your business.
You can use ads that click to Messenger to reach people at scale, then continue to interact with each of them individually in Messenger. Whether they want to learn about a new product or need to resolve an issue, you can tailor your interactions to meet their specific needs—and get closer to your business goals, one conversation at a time.
Learn how to create ads that click to Messenger on the Advertiser Help Center.
Retarget your customers with Sponsored messages.
Sponsored messages allow you to send highly targeted promotions directly to the people who have already talked to your business in Messenger.
If you choose to run Sponsored messages, we recommend planning to be active and responsive once you have re-engaged customers. Away messages can help manage customer expectations by letting them know when they should expect a follow-up response.
Learn how to create Sponsored messages on the Advertiser Help Center.
Start conversations that get results with the messages objective.
The messages objective lets you buy ads in Ads Manager or the Ads API with the aim of opening Messenger interactions—making it easier to drive conversations at scale. Businesses of any size can use the messages ad objective to interact more personally with people in order to get leads, increase sales and answer questions.
Please note, the ability to optimize for Conversations and Leads in ads that click to Messenger is not available for advertisers in or targeting the EEA and/or the UK.
Learn how to use the messages objectives in the Advertiser Help Center.
Skills and Training
