The company aims to use a Super Bowl ad for Expedia and a pregame ad for Vrbo to reintroduce brands that are “a little bit dusty,” an executive said.
The media company sent dozens of vendors a request for proposals to help it build a new measurement framework.
Some kits require a sighted person to read and administer the test correctly.
Five years in the making, the bottle aligns with P&G’s self-proclaimed “superior” packaging strategy.
Discovery has taken a 10% stake in OpenAP, an ad-targeting group whose owners include several major television companies, executives involved said.
The U.K.-based food-delivery company hopes running a single-location pizza parlor in London will help it better understand the restaurateurs using its platform.
Purchase of Ad-Lib.io will help Smartly.io expand from paid social-media offerings into Google platforms as marketers route more dollars into digital advertising
Singapore-based cryptocurrency platform Crypto.com will run its first Super Bowl commercial in February as it seeks to become a household name.
OnlyFans, the social network known for streaming user-generated adult content, promoted its chief marketing and communications officer, Amrapali Gan, to the role of chief executive.
The Hollywood talent firm is buying the influential media consulting company as UTA seeks to grow its burgeoning marketing practice.
The e-commerce marketing technology company said the funding round, led by Tiger Global Management, values the company at $1.95 billion.
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Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations in a lawsuit filed by states.92
Virtual shoes don’t weigh apparel brands down with inventory or supply-chain snags. They do come with other risks, though.