Emgrand
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Product type | Automobile marque |
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Owner | Geely |
Country | China |
Introduced | 2005 |
Discontinued | 2014[1] |
Markets | China |
Emgrand | |||||||||||||||
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Chinese | 帝豪 | ||||||||||||||
Literal meaning | Imperial | ||||||||||||||
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Emgrand was an automobile marque owned by the Chinese automaker Geely.[2] It was launched in August 2009 and discontinued in 2014, when its products were rebranded as Geely.
History[edit]
The Emgrand marque was publicly unveiled at the 2009 Auto Shanghai autoshow, together with two other new Geely brands, Englon and Gleagle.[2][3]
The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in Ningbo, Zhejiang.[2][4] The EC7 went on sale in China in mid-August 2009 as the marque's launch model.[4] The second Emgrand production model, the Emgrand EC8, was launched in October 2010.[5]
In December 2011 it was announced that Emgrand would be launched in the United Kingdom in late-2012, with the Emgrand EC7 planned to be the first model to go on sale.[6] Emgrand vehicles were intended to be distributed in the UK by Manganese Bronze Holdings (which Geely owns), trading under the name Geely Auto UK.[6] The launch was subsequently put on hold.
The Emgrand marque was discontinued in 2014 and its products were rebranded Emgrand series under Geely.
Products[edit]
Production models[edit]
The following Emgrand were produced:[7]
- Emgrand EC7 (compact front-wheel drive sedan and hatchback)
- Emgrand EC7-RV
- Emgrand EC8
- Emgrand X7 (SUV)
Concept cars[edit]
A concept of the Emgrand GE limousine car was unveiled at 2009 Auto Shanghai autoshow, with a refined version later shown at the 2010 Beijing Auto Show.[8][9]
Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show - the EX8, EX9 and GE.[citation needed]
Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a Mid-size sedan previewing the Emgrand EC9 production model.[10][11] Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as the Geely Borui.
Production[edit]
Emgrand vehicles were principally assembled at the Geely plant in Ningbo, Zhejiang.
Sales[edit]
Around 110,000 Emgrand vehicles were sold in China in 2011, a 50 per cent increase on 2010.[citation needed] 203,491 Emgrand vehicles were sold in China in 2013, making it the 23rd largest-selling car brand in the country (and the eighth largest-selling Chinese brand).[12]
References[edit]
- ^ Reuters
- ^ a b c "Geely Launches New Emgrand Sub-Brand". Inside Line. 28 July 2009. Retrieved 29 May 2012.
- ^ "2009 Shanghai Auto Show: Geely's New Multi-Brand Strategy". Inside Line. 17 April 2009. Retrieved 29 May 2012.
- ^ a b "Geely to launch Emgrand EC7 in mid-August". Gasgoo. 23 July 2009. Retrieved 29 May 2012.
- ^ "Geely launches Emgrand EC8 today". Gasgoo. 29 October 2010. Retrieved 21 April 2013.
- ^ a b "Geely cars to be sold in the UK". The Telegraph. 5 December 2011. Retrieved 29 May 2012.
- ^ "Emgrand - brand and product". Geely. Archived from the original on 14 June 2012. Retrieved 30 May 2012.
- ^ "Geely's Emgrand GE debuts". China Daily. 24 April 2010. Retrieved 29 May 2012.
- ^ "Geely GE Picture". Inside Line. 19 April 2010. Retrieved 29 May 2012.
- ^ "Another look at the Geely Emgrand KC concept on the Shanghai Auto Show". Car News China. 21 April 2013. Retrieved 21 April 2013.
- ^ "Geely reveals futuristic KC concept". China Car Times. 20 April 2013. Archived from the original on 22 April 2013. Retrieved 21 April 2013.
- ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 4 March 2014.