1/3 Influence: Whether it’s fixing a bug that is causing issues for your team or an enhancement that would make your and your customers' lives easier, you can direct your efforts to what matters most.
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2/3 Knowledge: Everything happens out in the open in WordPress, but it's hard to keep up. By being in the action (even periodically), you can be aware of important upcoming developments that create business opportunities.
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3/3 Team building: Coming together as a team to contribute to the open web in inspiring. It can help with recruiting and overall team culture.
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