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Apple Watch

New

Apple Watch Series 7

Full screen ahead.

Apple Watch SE

Heavy on features.
Light on price.

Which Apple Watch
is right for you?

New
Apple Watch
Series 7

Buy
Learn more
- 45mm or 41mm
  
  Swimproof¹
  
  Most crack-resistant
  front crystal
  
  Certified IP6X dust-resistant¹
- Always-On Retina display
  Nearly 20% larger than Apple Watch SE
  
  Over 50% larger
  than Series 3
- Blood Oxygen app²
- ECG app³
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴
- Emergency SOS⁵
  
  International
  emergency calling⁶
  
  Fall detection
- Cellular available⁷
  
  Family Setup — pair multiple
  watches with one iPhone⁸
Apple Watch

SE

Buy
Learn more
- 44mm or 40mm
  
  Swimproof¹
- Retina display
  Over 30% larger
  than Series 3
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴
- Emergency SOS⁵
  
  International
  emergency calling⁶
  
  Fall detection
- Cellular available⁷
  
  Family Setup — pair multiple
  watches with one iPhone⁸
Apple Watch
Series 3

Buy
Learn more
- 42mm or 38mm
  
  Swimproof¹
- Retina display
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴
- Emergency SOS⁵

Compare all models Shop Apple Watch

Last-minute gifts for every last one.

Shop now

Apple Fitness Plus

Get three months free when you

buy an Apple Watch.⁹

Shop Apple Watch

Learn about Apple Fitness+

Get credit toward a new Apple Watch.¹⁰

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It’s good for you and the planet.

Find your trade-in value

Apple Watch Studio

Any case. Any band.
Any style you want.

Create your style

Why Apple Watch

It's the ultimate device for a healthy life.

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles
in sharp shades.

Shop the latest bands

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text and numbers.

Free delivery

And free returns. See checkout

for delivery dates.

Get help buying

Have a question? Call a Specialist or chat online.
Call 1‑800‑MY‑APPLE.

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy more for less.

Try it free¹¹

Apple Music

Over 75 million songs.
Three months on us.

Try it free¹²

Three rings. One goal.

See how to close your
Activity rings
on Apple Watch

Health app

Now with a healthy dose of updates.