B2B Insights

Information and resources for technology buyers

What is Market Segmentation?

Market segmentation is the art of finding niche markets for your products by building profiles of potential customers and breaking them down into groups. Segmenting customers with similar needs and wants into groups makes it easier to target them directly. Whether you’re a small business or a Fortune 500 company, knowing who your customers are […]

Hottest VPN Statistics for 2021

The covid-19 pandemic is a major reason for a spike in VPNs, but the market has found ways to make themselves relevant for non-work uses as well. Virtual Private Networks (VPN) are rising in popularity for both remote work and personal use. VPNs do not protect against malware or stop you from being hacked, but […]

13 Current Small Business Statistics for 2021

Despite their title, the impact small businesses have on the U.S and global economies is anything but. Small businesses account for 99.9% of U.S.-based businesses. Small businesses are defined as businesses with fewer than 500 employees by the U.S. Small Business Administration, or SBA. As with most things in the world, entrepreneurs and their small […]

tag management

Your Guide To Tag Management in 2021: Definition, Tips, and Tools

Building a high-functioning website and collecting customer data is one of the most important things a business does today. An optimized website can: provide valuable company and product information to clients serve as a platform for stories and educational blogs enable ecommerce stores provide users with a personalized experience Though the website serves as a […]

Man conducting a meeting in a fashion design showroom, project management software for small business concept

Top 6 Project Management Software Tools for Small Businesses

Odds are that each department in your organization uses some sort of project management, workforce collaboration, project portfolio management, task management, or issue tracking software. Unlike department-specific technology, however, project management software is intuitive and flexible enough to be used by individuals across functions and project types. As companies grow, centralized PM tools become crucial for […]

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