Apple Watch

New

Apple Watch Series 7

Full screen ahead.

Buy

Learn more

Our largest display yet.

Over 50 percent
more screen area than Series 3.

Apple Watch SE

Heavy on features.
Light on the pocket.

Buy

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Which Apple Watch
is right for you?

New

Apple Watch
Series 7

Buy

Learn more

View in AR

45mm or 41mm

Swimproof¹

Most crack-resistant
front crystal

Certified IP6X dust resistant¹

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

Over 50% larger
than Series 3

Blood Oxygen app²

ECG app³

High and low heart
rate notifications

Irregular heart
rhythm notification⁴

Emergency SOS⁵

International
emergency calling⁶

Fall detection

Cellular available⁷

Apple Watch
SE

Buy

Learn more

View in AR

44mm or 40mm

Swimproof¹

Retina display
Over 30% larger
than Series 3

High and low heart
rate notifications

Irregular heart
rhythm notification⁴

Emergency SOS⁵

International
emergency calling⁶

Fall detection

Cellular available⁷

Apple Watch
Series 3

Buy

Learn more View in AR

42mm or 38mm

Swimproof¹

Retina display

High and low heart
rate notifications

Irregular heart
rhythm notification⁴

Emergency SOS⁵

Compare all models Shop Apple Watch

Last-minute gifts for every last one.

Shop now

Apple Watch Studio

Any case. Any band.
Any style you want.

Create your style

Why Apple Watch

It’s the ultimate device for a healthy life.

Learn more

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles
in sharp shades.

Shop the latest bands

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Learn more

Free delivery

Get free delivery direct to your door.

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Get help buying

Have a question?
Call a Specialist or chat online.

Get more out of Apple Watch

Apple One

Bundle four Apple services.
And enjoy more for less.

Try it free⁶

Learn more

Apple Music

Over 75 million songs.
Three months on us.

Try it free⁷

Learn more

Three rings. One goal.

See how to close your
Activity rings
on Apple Watch

Apple Watch

Apple Watch Series 7

Over 50 percent more screen area than Series 3.

Apple Watch SE

Which Apple Watch is right for you?

45mm or 41mm

44mm or 40mm

42mm or 38mm

Last-minute gifts for every last one.

Apple Watch Studio

Why Apple Watch

watchOS 8

Apple Watch essentials

Smooth styles in sharp shades.

Say it in a way only you can.

Free delivery

Get help buying

Get more out of Apple Watch

Apple One

Apple Music

Three rings. One goal.

Over 50 percent
more screen area than Series 3.

Which Apple Watch
is right for you?

Smooth styles
in sharp shades.

Say it in a way
only you can.