—
Joost de Valk has released another edition of his analysis of the CMS market share numbers from
W3techs. We always enjoy how Joost breaks up the data and includes readable graphs. The tl;dr is: WordPress growth is still happening β but slowing.
Shopify is still going gangbusters. For
Drupal and
Joomla it's the opposite:
"Shopify continues to show amazing growth, in some months in the last 6 months it even managed to match the growth of WordPress in absolute numbers. Similarly, Wix has stepped up the pace and is growing rapidly."
Sadly, the trend for open source as a whole isn't good. Joost writes, "As an open source enthusiast, it pains me to see that all the SaaS tools are winning, and open source in general is losing everywhere."
This isn't the full story, however. W3tech bases its reports on
Alexa, which holds rankings for at least the top 10 million websites.
Amazon announced this week that it is
shutting down this web ranking service on May 1st, 2022.
BleeepingComputer notes that "according to data from
Semrush... Alexa.com's organic traffic has been on a constant decline." π
It's unclear where else the ranking data can come from after May.
Joost is
asking this as well:
"There's a huge chance here for a service like Similarweb or Comscore to make a list like that publicly available and score free links and PR from tons of sites across the web, every day."
POST STATUS ANALYSIS
Market share numbers from W3techs arenβt a perfect metric, but it’s one to pay attention to because there’s nothing better available. But there’s a danger β being fixated on market share alone shouldnβt be the sole indicator of the health of WordPress, its economy, or its community. WordPress will stop growing at some point, and I expect a lot of βWP is doomedβ commentary from some people then, regardless of how high its market share peaks.
Alexa’s shutdown will leave a vacuum that will be filled. Will it be filled by better metrics and data, or something less reliable?
In the grander scheme of things, I see WordPress taking a path similar to the iPhone‘s. In its early days, the iPhone market share was explosive and saw massive revenues for Apple. Then growth largely stopped. But its userbase and revenue are doing just fine.
My Takeaway: While good analysis of the CMS market is vital and needs more attention, the WordPress community needs to avoid fixation on a single measure of success.
β David