Dual Action.
Bust odor. Smell Irresistible.
Bust odor. Smell Irresistible.
Dual Action.
Our revolutionary new Dual Action technology fights odor, leaving you smelling irresistible. So that no matter what comes your way, you're ready.
The Quiz
FIND YOUR PERFECT MATCH.
Let's find your winning formula, so when you meet IRL you'll be smelling bomb dot com.
ALL NEW AXE.
THE FUTURE SMELLS AMAZING.
BODY SPRAY
BODY SPRAY
OUR FIRST DUAL ACTION BODY SPRAY
- Bust odor
- Smell irresistible for 48 hours
- Formula with no aluminum
- Infinitely recyclable
ANTI-PERSPIRANT
ANTI-PERSPIRANT
OUR FIRST DUAL ACTION ANTI-PERSPIRANT STICK
- Anti-sweat
- Smell fresh for 48 hours
- No white marks or yellow stains
- Dry and odor free with every swipe
DEODORANT
DEODORANT
OUR FIRST DUAL ACTION DEODORANT STICK
- Bust odor
- Smell fresh for 48 hours
- New clear formula with smoother glide
- Formula with no aluminum or parabens
BODY WASH
BODY WASH
OUR FIRST DUAL ACTION BODY WASH
- Wash away odor
- Smell refreshed for 12 hours
- No parabens and derma tested
- 100% recycled bottle
HAIR
HAIR
OUR UPGRADED HAIR RANGE
- Clean and strong
- 2 in 1 formula clarifies and conditions your hair
- Touchably soft hair
- 100% recycled bottle
FIND YOUR FRAGRANCE
GIVE YOUR GAME A BOOST.
PHOENIX: MINT & ROSEMARY
When every new day brings a new opportunity, you need a fragrance that rises above the competition. So get up, get out there and let the revitalizing scent of crushed mint and energizing rosemary keep you smelling awesome and feeling fresh. All. Day. Long.
APOLLO: SAGE & CEDARWOOD
You never know what’s just around the corner but this iconic combo of sage and cedarwood will keep you totally fresh and 100% ready. Day in. Night out.
BLACK: PEAR & CEDARWOOD
If you need a subtle fragrance that will keep you cool and confident no matter what comes your way, look no further. Frozen pear blends with cedarwood for a refreshing scent that doesn’t need to shout to make its voice heard.
WE'VE GOT YOUR BACK