Resources

Find guides, articles, videos, and more to help you take that next step.

Websites

Web Design Mistakes: Is Your Site Too Slow? And Other Website Mistakes Should Avoid

What are the common website mistakes that you can avoid? Before starting your next project, make sure to keep these web design mistakes in mind.

How To Use a Website Template: Your Guide to Using Quick-Start Smart Templates

A website is no longer a commodity — it’s a necessity for anyone who wants a professional online presence. But creating a website can be time-consuming. Even if you go the easy route and use...

How To Update a Website for the New Year: Your Guide to Giving Your Website a Full Refresh

The new year is almost here, and for most of us, that means focusing on new resolutions, setting new goals and pursuing aspirations that will help us improve. But as we focus on ourselves and...

Business

How To Make the Most Out of Your Recurring Revenue Model

A steady revenue is the dream of every business owner. But in reality, businesses are prone to market fluctuations affecting their cash flow. For that reason, instead of using a one-time sales model, most businesses...

Human Resources: Employee Turnover and Things You Can Do To Reduce It

As a small business, you need your best employees to stay with you in ups and downs. You want to keep your workers to continue business as usual. How can you do that amidst this...

How To Get Reviews for Your Business and Use Them in Your Content Marketing

Are you a business owner with a modest marketing budget? Here’s a great content marketing idea that doesn’t burn a hole in your pocket — gathering more customer reviews. Yes, you read it right. Online...

Marketing

What Search Engine Marketing Is and How You Can Create an Effective SEM Strategy

The days when shoppers hopped around brick-and-mortar stores are over. According to Statista, 85% of the world’s population shop online. Out of this, about 48% of purchases start with search engines. That’s why businesses strive...

How To Measure Content Performance: 5 Things To Do About Low-Traffic Pages

Low traffic is bad for any business. Businesses need visibility to get leads and sell their merchandise. While low traffic doesn’t always mean poor quality content, it does mean low conversions. Think of it this...

How to Market E-Commerce Businesses: An Actionable Guide

Technology has changed how we live, interact, and trade. These days, location, work hours, and the stress of visiting a physical store don’t restrict buyers and sellers. The modern way of buying and selling is...