Descrición
Yoast SEO: the #1 plugin WordPress SEO
Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.
Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.
Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.
GET AHEAD OF THE COMPETITION
To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.
Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.
TENDO COIDADO DO SEU SEO WORDPRESS
Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:
- Automated technical SEO improvements, like canonical URLs and meta tags.
- Advanced XML sitemaps; making it easy for Google to understand your site structure.
- Title and meta description templating, for better branding and consistent snippets in the search results.
- An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
- Full control over site breadcrumbs, so that users and search engines always know where they are.
- Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
- [Premium] E-mail support for our Yoast SEO Premium users.
- [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
ESCRIBE O CONTIDO DO KILLER CON YOAST SEO
We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:
- SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
- Readability analysis: ensures that humans and search engines can read and understand your content.
- Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.
- A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
- Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
- [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
- [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
- [Premium] A ferramenta Insights que amosa o seu foco no texto. Deste xeito podes manter o teu artigo en liña coas frases clave.
- [Premium] Optimize your content for synonyms and related keyphrases.
- [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
- [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
- [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
- [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
MANTEÑA O SEU SITIO EN FORMA PERFECTA
Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:
- Tuning the engine of your website, so you can work on creating great content!
- Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
- Translating your content to structured data where possible, to help search engines understand your website.
- Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
- [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
- [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
TRUST THE EXPERTS
Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.
Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.
GET PREMIUM SUPPORT
The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.
Did you know that Yoast SEO Premium contains a lot of extra features:
- A redirect manager that prevents “404: page not found” errors
- Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
- Internal linking blocks to structure your site easily.
- Internal linking suggestions while you’re writing.
- Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
- Cornerstone content checks that point search engines to your most important pages.
- Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.
If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!
OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO
Check out these SEO add-ons by Yoast:
- Yoast Local SEO optimizes your website for a local audience.
- Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
- Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
- WooCommerce SEO for all online shops that want to perform better in the search results and social media.
These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.
Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!
INTEGRATIONS
Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:
- The WordPress block editor (or ‘Gutenberg’ editor).
- The official AMP plugin, which changes your templates to use the ‘AMP’ HTML format.
- Google’s Web Stories plugin, which helps you to create ‘web stories’.
- The Advanced Custom Fields plugin, when you also activate the ACF Content Analysis for Yoast SEO plugin.
- The Elementor website builder.
- Zapier, which helps you automate your publishing flow.
- Algolia integration to improve the quality of your site search.
BUG REPORTS
Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.
READ MORE
Want more information on search engine optimization and Yoast SEO? Have a look at:
- A páxina de inicio oficial doComplemento Yoast SEO.
- The Yoast SEO Help center.
- WordPress SEO: a guía definitiva de Yoast.
- Other WordPress Plugins by Team Yoast.
- Also follow Yoast on Facebook, Instagram & Twitter.
Capturas
O meta box xeneral do plugin Yoast SEO. Verá isto na edición da publicación de páxinas , para publicacións, páxinas e tipos de publicacións personalizadas. 
Exemplo da funcionalidade de análise de SEO. 
Exemplo da funcionalidade de análise de lexibilidade. 
Visión xeral dos problemas de SEO en todo o sitio e posibles melloras. 
Control sobre que funcións desexa usar. 
Importa facilmente datos de SEO doutros plugins SEO como All In One SEO, HeadSpace2 SEO e wpSEO.de.
Instalación
Comezar con Yoast SEO consta de só dous pasos: instalar e configurar o plugin. Yoast SEO está deseñado para traballar coas necesidades específicas do seu sitio, así que non esqueza pasar polo asistente de configuración de Yoast SEO como se explica no paso “despois da activación”!
INSTALA YOAST SEO A PARTIR DE WORDPRESS
- Visite a páxina de plugins dentro do seu panel de control e seleccione “Agregar novo”;
- Busqueda para “Yoast SEO”;
- Active Yoast SEO desde a súa páxina de plugins;
- Vaia a “despois da activación” a continuación.
INSTALA YOAST SEO MANUALMENTE
- Carga o cartafol “wordpress-seo” no directorio /wp-content/plugins/;
- Activa o plugin de Yoast SEO a través do menú “Complementos” de WordPress;
- Vaia a “despois da activación” a continuación.
DESPOIS DA ACTIVACIÓN
- Debería ver (un aviso para comezar) o asistente de configuración de Yoast SEO ;
- Pasa polo asistente de configuración e configura o plugin para o teu sitio;
- Xa acabaches!
Preguntas frecuentes
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Como funcionan os Sitemaps XML do plugin de Yoast SEO?
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Ter un mapa do sitio XML pode ser beneficioso para o SEO, xa que Google pode recuperar páxinas esenciais dun sitio web moi rápido, mesmo se a ligazón interna dun sitio non é perfecta.
O índice do mapa do sitio e os mapas do sitio individuais actualízanse automaticamente a medida que agrega ou elimina contido e incluirá os tipos de publicacións que desexa que indexen os motores de procura. Os tipos de publicación marcados como noindex non aparecerán no mapa do sitio.Obteña máis información sobre mapas do sitio XML. -
Como podo engadir o meu sitio web a Google Search Console?
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It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.If you want more details steps, please visit our article on our help center.
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Os pasos a continuación son unha solución temporal, xa que as edicións manuais realizadas nos arquivos de temas poden sobrescribirse con futuras actualizacións de temas. Póñase en contacto co desarrollador do tema para obter unha solución permanente. Escribimos un artigo sobre importancia das faragullas de pan para SEO.
To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:<?php if ( function_exists( 'yoast_breadcrumb' ) ) { yoast_breadcrumb( '<p id="breadcrumbs">','</p>' ); } ?>Common places where you could place your breadcrumbs are inside your
single.phpand/orpage.phpfile just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code inheader.phpat the very end.In most non-WooTheme themes, this code snippet should not be added to your
functions.phpfile.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages:[wpseo_breadcrumb]Se necesita máis detalles ou unha guía paso a paso, lea nosaGuía de implementación para faragullas de pan Yoast SEO .
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Como non indexo URLS?
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Yoast SEO ofrece múltiples opcións para configurar unha URL ou grupo de URLs a noindex. Lea máis sobre como facelo nesta guía.
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Google mostra a descrición incorrecta. Como solucionar isto?
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Se elaboraches boas descricións meta para as túas publicacións no blog, nada é máis molesto que Google mostre outra descrición completa para o teu sitio no fragmento de resultados.
As posibles causas poden ser:
1. Descrición incorrecta no código
2. O caché de Google está desactualizado
3. Manipulación de termos de procura
4. Google ignorou métaa descriciónPode ler máis aquí sobre como resolver o problema coa descrición incorrecta.
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Con que frecuencia se actualiza Yoast SEO?
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SEO Yoast actualízase cada dúas semanas. Se queres saber por que, lea esta publicación sobre por que nos lanzamos cada dúas semanas!
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Como podo obter axuda?
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As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.
Os plugins que compras en Yoast chámanse “plugins premium” (aínda que Premium non estea no seu nome) e inclúen un ano completo de actualizacións gratuítas e soporte premium. Isto significa que podes contactar co noso equipo de asistencia se tes algunha dúbida sobre ese plugin.
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Teño unha pregunta diferente á que enumera aquí
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Your question has most likely been answered on our help center: yoast.com/help/.
Comentarios
Colaboradores e desenvolvedores
“Yoast SEO” é un software de código aberto. As seguintes persoas colaboraron con este plugin.
Colaboradores
“Yoast SEO” foron traducidas ao 51 locales. Grazas a os desenvolvedores polas súas colaboacións.
Traducir “Yoast SEO” ao teu idioma.
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Rexistro de cambios
17.7.1
Release Date: December 1st, 2021
Correccións de erros
- Fixes a bug where the notification to start configuring Yoast SEO would also been shown on existing installations.
- Fixes a bug where Yoast addons would not inherit the auto-update settings from Yoast SEO.
- Fixes a bug where changing the auto-update settings of another plugin could stop Yoast addons from being auto-updated.
17.7
Data de lanzamento: 28 de novembro de 2019
Meet Yoast SEO 17.7! This release introduces a new configuration workout to help you set up the Yoast SEO plugin properly from the get-go. Get the basic settings right in Yoast SEO and create a solid foundation for your SEO! Read more about what’s new in Yoast SEO 17.7 in our release post in English or our release post in Spanish!
Melloras:
- Replaces the configuration wizard with a configuration workout, which makes it easier to configure Yoast SEO for your website.
- Adds a link to the archive page for the content types in the Search Appearance settings. Props to felipelousantos.
- Adds a few more French transition words to be recognised by the transition words assessment. Props to Cellophile.
Correccións de erros
- Fixes a bug where non-passive Greek words ending in -ου or -είτε were previously recognized as passive. Props to artemidaspatanews.
- Fixes a bug where some post types would cause a PHP warning about custom fields.
- Fixes a bug where memory issues could occur when indexing a site with large amounts of terms assigned to many posts.
17.6
Data de lanzamento: 27 de novembro do 2019
Yoast SEO 17.6 is out today! This new release brings several fixes and enhancements to improve how the plugin works. And we’re getting it ready for the upcoming WordPress 5.9 release. Go check it out! Read more about what’s new in Yoast SEO 17.6 in our release post in English or our release post in Spanish!
Melloras:
- Enhances the upgrade flow for add-ons by considering the minimum required WP version before showing any available updates.
- Enables the Schema Article type for any post type supporting authors.
- Removes the placeholder texts for title and description inputs in the Google preview and Social preview since they have no semantic value.
Correccións de erros
- Fixes a bug where the
pagepost type wasn’t allowed to display anArticlepiece in the Schema. - Fixes a bug where the content inside of reusable blocks would not be analyzed correctly.
Outros:
- The plugin will no longer block installation on PHP 8.0+ when installed via Composer.
- Deprecates the
wpseo_schema_article_post_typesfilter.
Earlier versions
Para o rexistro de cambios de versións anteriores, consulte o rexistro de cambios en yoast.com .