The world's
evolved, it's time for social to as well.
"It's kind of fun
to do the impossible." - Walt
Disney
A New Social Future
How is it that in a world
that's evolving so quickly that social products still feel the same? Strangely enough, we're
still using products that were invented in the 2G era. There seems to be an emptiness with
the current experience and today's products are built to force humanity to be
superficial.
We'd like to change that.
Social connection is a core
human need, important enough to dedicate a mission to. With the advancements in technology,
so much more is possible today that wasn't even possible, just a few years ago. We believe
the timing couldn't be better.
Social products should be joyful. They should be
built around people and not the other way around. They should be fun and should celebrate
the depth of relationships. They should allow people to be their true selves and go beyond
the limits that hold them back in the real world.
We're building out this new
social future.
Principles
guiding our thinking
Advancements in Tech
Allowing us to push the boundaries on
new user experiences
Users Comfortable Online
50% of people's waking lives are spent on
smartphones in emerging countries
Vertical Communities
Social experiences focused on solving on
fewer 'Jobs to be Done'
New Business Models
Seamless payments enable micro-transactions
to go beyond Ads
Consumers as Owners
Turning consumers into owners radically
changing the value chain
Principles guiding our
thinking
Advancements in Tech
Allowing us to push
the boundaries on new user experiences
Users Comfortable
Online
50% of people's
waking lives are spent on smartphones in emerging countries
Vertical Communities
Social experiences
focused on solving on fewer 'Jobs to be Done'
New Business Models
Seamless payments
enable micro-transactions to go beyond Ads
Consumers as Owners
Turning consumers
into owners radically changing the value chain