Search Engine Marketing (SEM) Tools
Search Engine Marketing (SEM) Tools Overview
Top Rated Search Engine Marketing (SEM) Products
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Search Engine Marketing (SEM) Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Search Engine Marketing (SEM) Products
(1-25 of 66) Sorted by Most Reviews
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features,…
Key Features
- Email deliverability reporting (134)87%8.7
- Standard reports (87)83%8.3
- List management (89)83%8.3
Google Ads
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Microsoft Advertising (formerly Bing Ads)
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign.…
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance…
Key Features
- Ad campaign creation (30)75%7.5
- Ad deployment (30)75%7.5
- Ad performance reports (30)73%7.3
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.…
Key Features
- Ad performance reports (11)84%8.4
- Ad dashboards (11)60%6.0
- Ad conversion tracking (11)55%5.5
ContentKing
ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditingâ„¢ and Content Change Trackingâ„¢. With search engines visiting websites numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoringâ„¢ and Alertingâ„¢ users can improve and maintain…
Key Features
- Site audit / diagnostics (12)85%8.5
- Site recommendations (12)80%8.0
- Page grader (10)78%7.8
SE Ranking is a website optimization solution. Some key features include: Local Rank Tracking, Automatic Daily Updates and Monitoring of Competitors.
Key Features
- Site audit / diagnostics (11)89%8.9
- SERP ranking tracking (11)88%8.8
- Backlink management (11)84%8.4
Learn More About Search Engine Marketing (SEM) Tools
What are Search Engine Marketing (SEM) Tools?
Search engine marketing tools help marketers manage and optimize paid search ads. SEM tools allow users to research keywords, set a budget, run paid ad campaigns, act on intelligent bidding recommendations, automate bidding and copy generation, and analyze and forecast results.
The goal of search engine marketing tools is to bring a target audience to your website, particularly for keywords where you are not likely to be the top organic result.
The most widely used SEM software include those offered by search engines themselves, such as Google AdWords and Bing Ads. Many cross-channel campaign management tools include capabilities for managing paid search, social, and display ads. Similarly, many SEO platforms include features for managing paid search ads or integrate with first-party tools like AdWords.
SEM & Competitive Intelligence
Some SEM tools also offer competitive analysis. In other words, SEM software allows you to see what search terms your competitors are bidding on. The information provided by SEM software may allow you to identify missed opportunities to increase your visibility in search. It also may help you protect your brand from unwanted (or unlawful) use by competitors.
Pricing Information
First-party SEM tools are often free in the sense that you don’t pay for the SEM software itself. Rather, the cost is rolled into what you pay for your ads. Ads are usually on a pay-per-click (PPC) basis. Other methods include CPM (cost-per-thousand-impressions), or pay-per-call, particularly for ads served on a smartphone.
The cost of ads varies widely depending on the competition for targeted search terms. Tools allow you to set a budget and limit spending.