B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

Market segmentation is the art of finding niche markets for your products by building profiles of potential customers and breaking them…

The covid-19 pandemic is a major reason for a spike in VPNs, but the market has found ways to make themselves…

Despite their title, the impact small businesses have on the U.S and global economies is anything but. Small businesses account for…

Building a high-functioning website and collecting customer data is one of the most important things a business does today. An optimized…

What will HR look like post-COVID? The good news: Overall, the shift to remote work seems to be agood thing. HR…

Odds are that each department in your organization uses some sort of project management, workforce collaboration, project portfolio management, task management,…

And just like that, 2021 will soon be history. The digitization of communication shows no signs of slowing down; the Voice…

SMS marketing is one of the fastest-growing trends in the modern world. As generations change, more and more interest is garnered…

For entrepreneurs looking to start or grow a small business, having the right marketing tools is necessary for success. Digital marketing…

If you’ve been online at all in the last few months, you’ve likely seen an article or two about problems with…

The Internet of Things (IoT) speaks to a system of devices that connect wirelessly to the online space. These devices are…

Since more people are working from home now than ever before, online communication tools have become the most popular software on…

Education is a powerful force that grows careers and companies. There are countless study tools and private tutor companies available to…

A quick google search for online accounting software will return a long list of contenders. QuickBooks will be at the top…

From small companies with 1-3 employees to mid-to-large companies, payroll is a necessary task. Finding the right software that streamlines this…

Finding POS software is a great resource for online and in-person businesses of any size. Some have extra features to help…

If you are a website looking to increase your click-through rate and rankings, it is a necessity to have rich snippets.…

Wireframes are a wonderful way to plan the user interface for web pages and apps. User Experience (UX) designers and students…

A/B testing tools are a way for companies to make more money by putting forward the best version of their websites,…

If you’ve listened to a podcast or watched a YouTube ad in the last year or two, you’ve probably heard an…