MIT report: How data analytics and machine learning reap competitive advantage

Digital information is at the top of everyone’s minds when making business decisions today. Understanding and integrating that information can be a tough challenge. Measuring insights and taking timely action based on the results can be even tougher.

While many organizations say they rely more on experience to make business decisions, companies like Progressive and Macy’s see real competitive advantage from using analytics. So, how exactly are they doing it?

Insights-driven organizations are finding new ways to compete by speeding up their analysis with machine learning. These companies report significant improvements in decision-making, productivity, and profitability.

In this MIT Technology Review report, you’ll find out how analytics leaders are transforming their companies and industries. It provides examples of how digital information is being used to guide business strategy and deliver value. More importantly, it examines the top three challenges insights-driven organizations face and how to handle them.