Logos

Our logos are the core visual representation of our brands. Proper and consistent use ensures that people properly identify with our brands. Primary logos are made with our core Dell Blue color with select optional color options depending on your background or placement.  It is important to ensure all colors are visible and legible on any background or image.

 

To request use of our logo assets, please fill out this form.

Our company brand

PRIMARY LOGO

 

Dell Technologies is our one company and brand. We use the Dell Technologies logo to represent our company, strategic initiatives and programs, and all business-facing sales, services and marketing activities.

PRIMARY LOGO

 

Dell Technologies is our one company and brand. We use the Dell Technologies logo to represent our company, strategic initiatives and programs, and all business-facing sales, services and marketing activities.

PRIMARY LOGO

 

Dell Technologies is our one company and brand. We use the Dell Technologies logo to represent our company, strategic initiatives and programs, and all business-facing sales, services and marketing activities.

PRIMARY LOGO

 

Dell Technologies is our one company and brand. We use the Dell Technologies logo to represent our company, strategic initiatives and programs, and all business-facing sales, services and marketing activities.

PRIMARY LOGO

 

Dell Technologies is our one company and brand. We use the Dell Technologies logo to represent our company, strategic initiatives and programs, and all business-facing sales, services and marketing activities.

STACKED LOGO

 

Dell Technologies is our one company and brand. We use the Dell Technologies logo to represent our company, strategic initiatives and programs, and all business-facing sales, services and marketing activities. This stacked logo is for usage in condensed spaces.

Product Logos

We use Dell when we are referring to our client solutions and products, and for our consumer-facing advertising and marcom.

We use Dell EMC for our infrastructure solutions and products. You will only see this logo on our physical products at this time. Our marketing materials go to market with the Dell Technologies logo.

Minimum size & clear space

Minimum clear space around logo is defined as the height of “D” in DELL

Digital: 182 x 23px

Print: 1.34” x 0.17”

Digital: 58 x 33px

Print: 0.42” x 0.24”

Digital: 77 x 77px

Print: 0.57” x 0.57”

Digital: 110 x 19px

Print: 0.81” x 0.14”

Third party Logo Request

 

If you are a 3rd party requesting a logo, please complete the form below.

What To Avoid

 

Here are some simple rules to follow when using the Dell Technologies, Dell or Dell EMC logos.
Do not create logos for teams, products, solutions, services or events.

Do not manipulate

Do not angle

Do not distort

Do not alter the color

Do not add a drop shadow

Do not recreate the logo

Do not create logo lockups

No lockups, even if you have funding

Do not create a team logo

Evolution of our logos

1984-present