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App Store for Developers

The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.

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What’s New

Learn about the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app and in-app purchase experiences.

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Articles

Learn about App Store business models and features, creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more.

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User Privacy and Data Use

Learn about asking permission to track users, and how your app’s data collection practices appear on your product page.

Auto-renewable Subscriptions

Implement auto-renewable subscriptions in your apps using in-app purchase APIs.

Freemium Games

Learn how your freemium game can attract, engage, and retain players.

Optimizing Your Product Page

Learn how to make the most of your app’s product page through thoughtfully crafted metadata.

Measuring App Performance

Learn how users discover and interact with your app with valuable data you won’t find anywhere else.

Onboarding for Games

Create an intuitive and engaging onboarding experience that makes a great first impression and helps keep players coming back.

Guidelines

Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.

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Submitting your apps

Learn how to prepare your iPhone, iPad, Mac, Apple TV, and Apple Watch apps for submission to App Review.

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Promoting your app

Get marketing assets to help promote your app, and learn about getting featured on the App Store.

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