In a survey conducted in May 2019, global marketing professionals were asked about what they thought were the most trusted content types by their audiences. According to 60 percent of respondents, research and case studies were most valued by their target audiences, whereas 34 percent said the same about photos and infographics.
Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019
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Ascend2. (April 21, 2020). Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019 [Graph]. In Statista. Retrieved October 18, 2021, from https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/
Ascend2. "Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019." Chart. April 21, 2020. Statista. Accessed October 18, 2021. https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/
Ascend2. (2020). Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019. Statista. Statista Inc.. Accessed: October 18, 2021. https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/
Ascend2. "Content Marketing Types Most Trusted by Target Audiences According to Marketing Professionals Worldwide as of May 2019." Statista, Statista Inc., 21 Apr 2020, https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/
Ascend2, Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019 Statista, https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/ (last visited October 18, 2021)