During a mid-2019 survey among global marketing professionals, it was found that single image ads on Facebook were considered the most effective ad format on the platform according to 24 percent of respondents. Around five percent of responding marketers said that promoting posts on Facebook were effective.
Most effective advertising formats on Facebook according to marketing professionals worldwide as of May 2019
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Hanapin. (March 6, 2020). Most effective advertising formats on Facebook according to marketing professionals worldwide as of May 2019 [Graph]. In Statista. Retrieved August 12, 2021, from https://www.statista.com/statistics/1102769/effective-facebook-ad-formats-world/
Hanapin. "Most effective advertising formats on Facebook according to marketing professionals worldwide as of May 2019." Chart. March 6, 2020. Statista. Accessed August 12, 2021. https://www.statista.com/statistics/1102769/effective-facebook-ad-formats-world/
Hanapin. (2020). Most effective advertising formats on Facebook according to marketing professionals worldwide as of May 2019. Statista. Statista Inc.. Accessed: August 12, 2021. https://www.statista.com/statistics/1102769/effective-facebook-ad-formats-world/
Hanapin. "Most Effective Advertising Formats on Facebook According to Marketing Professionals Worldwide as of May 2019." Statista, Statista Inc., 6 Mar 2020, https://www.statista.com/statistics/1102769/effective-facebook-ad-formats-world/
Hanapin, Most effective advertising formats on Facebook according to marketing professionals worldwide as of May 2019 Statista, https://www.statista.com/statistics/1102769/effective-facebook-ad-formats-world/ (last visited August 12, 2021)