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Customer Journey Mapping Tools

Compare the Top Customer Journey Mapping Tools of 2021

Customer Journey Mapping Tools Guide

What are Customer Journey Mapping Tools?

Customer journey mapping tools provide companies with the means to analyze client needs, goals, attitudes, and opinions in order to improve customer experience. Compare the best Customer Journey Mapping Tools currently available using the table below.

  • 1
    ReviewInc

    ReviewInc

    ReviewInc

    ReviewInc is a leading provider of Business Reputation Management Services. ReviewInc's growing customer list includes major international chains, brand auto dealers, dental, medical, travel, leisure, property management, retail stores, restaurants, legal services, country clubs, and more. ReviewInc is committed to educating business owners on the power and importance of customer reviews and managing your online reputation.
  • 2
    Piwik PRO

    Piwik PRO

    Piwik PRO

    The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.
    Starting Price: $500 per month
  • 3
    Qualaroo

    Qualaroo

    ProProfs

    Customer & User Feedback Software. Survey visitors on your website or app with Qualaroo Nudgesâ„¢. Qualaroo makes it easy to survey specific users in context while they are looking at your product, service & brand. Get actionable user insights based on where visitors are on your site, who they are, how much they pay, visit history and more. Select from professionally designed questions and templates or create your own. Customize Nudges with your company colors and branding for a native feel. Qualaroo responses are 10x more valuable than email surveys because they catch your visitor in real-time, with context. When you ask questions right on your site or app, the responses are of higher value. You can determine exactly when and who the survey targets. Target your customers based on specific actions, behavioral patterns, events, locations, browser cookies, or data streamed from your applications.
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    Starting Price: $64/Month 20% off
  • 4
    Lucidchart

    Lucidchart

    Lucid Software

    Lucidchart is an online diagram application that makes it easy to create and share professional diagrams. From system design, to brainstorming, to project management, we support all of your communication and collaboration needs. Thats why millions of users choose Lucidchart.
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    Starting Price: $7.95/month/user
  • 5
    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore.
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    Starting Price: $89 per month
  • 6
    WebEngage

    WebEngage

    WebEngage

    WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
  • 7
    Hotjar

    Hotjar

    Hotjar

    Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.
    Starting Price: $99 per month
  • 8
    Customerlabs CDP

    Customerlabs CDP

    Customerlabs

    CustomerLabs CDP is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.
    Starting Price: $29.00/month
  • 9
    AiTrillion

    AiTrillion

    AiTrillion

    AiTrillion is the only All-in-one automated marketing platform which has a package of all the required tools at one place to help the eCommerce sellers to amplify their sales with engaging unique features and integrated actionable analytics. AiTrillion’s sole motive is to introduce an eCommerce marketing platform for online sellers making an easy space for them to influence more buyers by controlling their own brand and customer experience for generating more sales. AiTrillion compiles your unknown visitors, subscribers, and loyal customers at one place and depict them in the customer timeline from their first visit to the first purchase and beyond, influencing them with variety of attributes followed by re-targeting, re-capturing, re-engaging, redeeming and retention.
    Starting Price: Starts $29/month
  • 10
    Zoho MarketingHub
    Marketing automation software for faster business growth. Zoho MarketingHub is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer. A single place to influence, educate, and engage your leads. Capture leads, nurture and qualify them, and pass the best ones on to your sales teams. Understand every activity of your audience—whether on your site or your web app—and offer a personalized experience that exceeds your customers' expectations. Analyze the effectiveness of your campaigns across all channels, so you can make better marketing decisions. This comprehensive bird's eye view lets you examine your planning stage, your ROI, and everything in between. Email, social media, or SMS—run tailored campaigns on the medium that works best with your audience. We help you keep the conversation going even if they switch between channels.
    Starting Price: $20 per month
  • 11
    Feedbackly

    Feedbackly

    Feedbackly

    Feedbackly offers an all-in-one Customer experience measurement and analytics platform that enables you to automate the analysis of your entire Customer experience journey with behavioral targeting, intelligent automation, and predictive analytics based on real emotions. With Feedbackly, you can collect customer feedback from almost any channel imaginable, analyze it all in one place, and let smart integrations take action on your feedback automatically. Feedbackly is the only CXM platform that enables you to measure the Emotional Value Index (EVI®) while providing insight on how your customers’ emotions impact revenue and churn throughout the entire customer journey. Since our mission is to help companies create the world’s happiest customers, we make sure that our customers are the happiest- more than 95% of our customers stay with us! This is because Feedbackly provides all the tools, methods, and training needed for attracting and retaining more customers with a better CX
  • 12
    Oribi

    Oribi

    Oribi

    Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes.
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    Simpo

    Simpo

    Simpo

    Communicate with users right within your application. From automated announcements to in-app walkthroughs, Simpo lets you deliver training and knowledge directly to your users. No technical expertise needed. The independence and control you need to get things done quickly. Simpo is an easy-to-use tool that sits on top of your software and enables you to create, edit and deliver information in minutes. Push announcements, knowledge, and surveys to users directly inside the software they already use, at the point of need. No more hoping they open emails or retain hours of training. With Simpo, you can reduce the time and money it takes to manually train current and new users by automating the onboarding process and using step-by-step walkthroughs. Simpo lets you run surveys and measure NPS to understand sentiment and gather actionable feedback from users directly from within the software.
  • 14
    Smaply

    Smaply

    Smaply

    Smaply is a cloud-based customer experience platform that allows businesses to create journey/stakeholder maps and share them with team members. Professionals can utilize the drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel, PNG and more. Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It enables managers to create individual personas for clients by uploading images and adding important highlights relevant to the customer's journey. Additionally, it comes with an administrative dashboard, which helps users view ongoing projects and retrieve the details of specific stakeholders via search functionality. Pricing is available on monthly and annual subscriptions. Support is extended via phone, email and other online measures.
    Starting Price: $25.00/month
  • 15
    Attributy

    Attributy

    Attributy

    AI Driven Campaign Optimization. Deep learning algorithms converts unique users into your ideal marketing plan. Not every conversion happens right away. When a user arrives at your site, Attributy dives into their historical data up to several months before, recognizing past touchpoints that might influence a purchase decision. This allows the dynamic attribution algorithm to model an extremely accurate picture of a channel’s value. Single-channel attribution tools fall short. Most overestimate the impact of the channel they measure, while underestimating the cumulative, long-term effects of a whole campaign. Attributy’s artificial intelligence algorithm focuses on the user, following individual customer journeys from first touchpoint to purchase. Each ad seen is given credit proportional to its true value in customer conversions.
    Starting Price: Free Basic
  • 16
    ClosePlan

    ClosePlan

    ClosePlan

    Align Salesforce with your Sales Strategy. ClosePlan combines your Sales Strategy, Sales Process and Sales Methodology natively in Salesforce. ClosePlan helps sales execute on the things that matter – rigorous opportunity qualification, customer relationship alignment and sales process execution. Build org charts natively in Salesforce with easy-to-use drag and drop functionality. Create opportunity qualification scorecards based on any sales qualification methodology. Create repeatable best-practice Sales Playbooks for different business lines. Create relationship maps, org charts, account maps, influence maps natively in Salesforce with easy-to-use drag and drop tools. Visualize customers and prospects so you can build relationships with the the people that matter. 100% Native Salesforce application available in the AppExchange.Leverage your Salesforce contact records. Keep you data in Salesforce.Great for Account Planning, Deal Reviews, QBR’s and 1 : 1 coaching sessions.
    Starting Price: $10 per user per month
  • 17
    Microsoft Clarity
    See what your users want - with Clarity - Microsoft's free forever visual web analytics tool. Clarity goes behind the numbers of conventional tools and is built to easily integrate with popular products such as Google Analytics to bring your data to life! Clarity is super easy-to-use and captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Insights: With our behavior-focused insights, you can quickly discover user frustrations and turn these problems into opportunities. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. No sampling. Built on open source. GDPR and CCPA ready. Stop guessing. Get Clarity.
    Starting Price: $0 - Free
  • 18
    UserExperior

    UserExperior

    UserExperior

    We started in 2016 with a mission to provide our customers with solutions to deliver the best user experiences. UserExperior is used by product teams, development team, UI/UX teams globally to understand and optimze the digital experience for mobile apps. UserExperior is mobile experince analytics company headquatered in Mumbai, India. It started in 2016 with a mission to provide digital businesses with solutions to deliver the best user experiences. We have been part of India's premier startup accelerator NASSCOM 10K startups. We are proud to have some of India's fortune 100 companies and large unicorns as its customers.
    Starting Price: $99 per month
  • 19
    DemandJump

    DemandJump

    DemandJump

    DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.
    Starting Price: $99 per month
  • 20
    Yieldify

    Yieldify

    Yieldify

    Yieldify is an expert customer journey optimization (CJO) solution for eCommerce brands. With Yieldify, eCommerce stores get smart website personalization technology that is guaranteed to boost conversions, capture more leads, increase average order value, and more. Yieldify is a fully-managed solution that provides bespoke customer journey mapping services, CRO strategy, design and technical implementation of your campaigns.
  • 21
    Woopra

    Woopra

    Woopra

    Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.
    Starting Price: $999/month
  • 22
    Go Analyze

    Go Analyze

    Analyze Enterprises

    Changing the way you look at your visitors. Start Your Trial. Analyze Session Recording, Events + Heatmaps. Features. Our core features give you all the tools to understand your users. Site Analytics. All the details you will need to know how your traffic is looking and evolving. View top pages + countries, Top Referrers, UTM’s, Devices, OS, Browsers, etc. Visitor Insights. Understanding and evaluating your visitor’s behavior and repeated actions. View and get details of all your visitors. Analyze all their past sessions, and identify their trends on your site. Session Replays. Analyze the visitor journey throughout your site in a session recording. High-quality video replay sessions allow you to visualize user journey as they navigate your site. Site Heatmaps. Get to understand where your users are clicking and identify areas of opportunity for your visitors. Desktop, tablet & mobile heatmaps also get recorded. Teams Create teams that have access to whatever websites you add
    Starting Price: $99 per month
  • 23
    MouseStats

    MouseStats

    MouseStats

    Record the full session of real visitors like a camera on your website and playback their page views like a movie. Browse millions of visitor real interactions on your website and understand what they want. Just do what you want and watch the playback of your recorded session in playback demo, or get more information. A great comprehensive solution to collect, process, visualize and understand collective behavior of visitors in all devices such as desktop, tablet and mobile. Ask your visitors what they think. The combination of statistics and real reviews is an excellent solution to figure out the issues, and achieving to a vast amount of ideas directly from the end-users. Run your own comprehensive multi-step surveys and ask for people ideas with predefined multiple choice questions or even let them type their own report or concern. Collect and analyze behavior of your form visitors. You will have a comprehensive form report after a short while to improve your forms dramatically.
    Starting Price: $29 per month
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    Emotics

    Emotics

    Adoreboard

    Emotics is an emotion analytics platform that turns text data from customer and employee feedback into business answers. Emotics assigns emotions and themes into strengths, weaknesses, opportunities and threats so you can take a strategic view of your customer or employee experience. Automatically generates benchmarks to generate insights on how you compare to competitors and the specific aspects of CX that you need to improve or optimize. Provides a window into the causes of emotional responses by providing a warning system for emotions that provoke actions. Measure the intensity of emotion expressed by customers across 8 emotion indexes and 24 emotions to pinpoints emotions driving themes that damage or improve the perception of CX. Enables a 360° view of customer by connection with NPS, CSAT, product reviews, social data and tools like SurveyMonkey and Zendesk. Emotics makes sentiment analysis redundant and goes further than NPS.
    Starting Price: $289 per month
  • 25
    Algonomy

    Algonomy

    Algonomy

    Algonomy is powered by a proven real-time customer data and analytics platform and global retail expertise. Now you can precisely integrate demand & supply, engage customers with contextually relevant experiences across their lifecycle and enable rapid time-to-market, driving immediate ROI for your business. Decisioning, not data, is the linchpin of the new digital world. Savvy customers expect deeper, relevant experiences and personalized engagement. To deliver on this, Brands need immediate decisioning to resolve what appears to be competing goals: short-term conversion revenues and long-term lifetime value. With Algonomy, you don’t have to choose: you can have AI-based actionability and deep domain specific analytics to make that a reality. Algonomy was formed by the combination of cloud analytics leader Manthan and experience personalization icon RichRelevance. This new combination gives retailers an immediate digital competency boost.
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