Audience
EmailOctopus is designed for small to medium sized businesses, as well as solopreneurs and creators. Users include marketing agencies, eCommerce brands, authors, bloggers and record labels. Discounts available for nonprofits and charities.
About EmailOctopus
EmailOctopus is the low-cost email marketing solution that provides you with the essential features you need to grow and engage your audience.
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Create beautiful email campaigns with the drag and drop editor, or choose from a library of ready-made templates. You can also build landing pages and pop-up forms for collecting new subscribers.
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With time-based automation, you can set up welcome emails, as well as entire onboarding and lead nurturing email sequences. With segmentation you can send targeted emails to groups of subscribers using custom fields to import and collect the data that matters most to understanding your audience. You can also segment lists based on campaign activity.
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EmailOctopus integrates with over 2,000 apps via Zapier and Integromat, and offers a WordPress plugin, as well as direct integrations with Carrd, OptinMonster and BookFunnel.
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For Amazon SES users, EmailOctopus offers a Connect product with unlimited emails per month.
Pricing
For paid plans, pricing scales with the number of subscribers in your mailing list.
Company Information
Product Details
System Requirements
Training
Support
EmailOctopus Frequently Asked Questions
EmailOctopus Product Features
Campaign Management
Email Marketing
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: Easy to use templates and nice Content Editing capabilities.
Good Pricing plan.
Easy List management to add users and takes care of unsubscribes.Cons: We have not experienced any issues or cons with this product.
Overall: I volunteer for a small non-profit youth baseball league and our new registration system did not have support for creating newsletters or emails with flyers. The free plan is perfect for now, as we don't send too many campaigns. The editing features are easy and non-technical people can create some really nice looking emails. Love being able to duplicate a campaign, modify and just send it. We have not tried or figured out how to integrate this into our own website yet, so we manually export new email registrants from our system and import them into EmailOctopus, but it is not too difficult or time-consuming. The future scheduling feature is great too so volunteers can create the email when they have time but it will still send at the appropriate time. EmailOctopus is prefect for us.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: -professional templates and presentation
-constantly updated features
-human responses and support from the company
-they give back to environmental causes! (important bonus to us as a nonprofit)Cons: -they do recommend you use an email address that you/your organization owns, rather than a free email (but this seems to be true for any newsletter system)
Overall: I honestly tried to come up with more "cons" to list, but overall I'm really pleased with Email Octopus. I use it for a small nonprofit with a new, but growing, newsletter, and it suits our needs perfectly. We don't use it for list segmentation or email courses, etc, as of now, so I can't speak to those features. For a regular newsletter that looks nice and is easy to set up, Email Octopus is my automatic go-to.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: Incredibly intuitive UI, simple yet aesthetic design, easy website navigation, and great customer service! Navigating through the different screens and finding information or analytics is easy, I didn't get lost even when I was brand new to the software--and the interactions I've had with the email customer service have been pleasant and even overly generous!! Also I love how charming & aesthetic my campaign emails (and signup landing page!) look compared to the stiff & rigid designs I experienced with MailChimp.
Cons: I really don't have any major cons. I did run into a small bug where moving off the "email preview" and to the "email editor" wouldn't actually bring me to the editor, I had to refresh the page, but the service team fixed that right away after I mentioned it and it wasn't even a major hassle to begin with.
Overall: I had to use MailChimp for my desk job last year and hated every moment of it. I always got lost, I wasn't able to edit email elements in the ways I wanted to, and editing text and images was clunky, slow, and frustrating. As an author I'm sending monthly newsletters to my readers and I can't afford to be ticked off every time I need to adjust some text.
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I'm sure my review sounds a bit biased / sponsored, but honestly EmailOctopus does everything MailChimp says it does, but better. I have absolutely nothing negative to say about it, and can't recommend it highly enough!!! -
Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: The UI is excellent and very responsive. It's easy to get around and not bloated like some other similar products.
As a developer the main thing for me was the ease of integration. My app had a pretty tight integration with MailChimp; quite a lot of automation going on. However the Email Octopus API is SUPER good and I managed to replicate my entire app integration in an evening.
The API and the accompanying documentation are so good that it reminded me of working with Stripe for the first time; everything so easy.Cons: Not just saying this, but pretty much nothing. There's a minor annoyance in that you can't view segments - so let me be clear you can create segments and use segments but you can't see a list of who is in a particular segment.
However I spoke to support about this (who are great) and they assured me it's on the roadmap.Overall: Excellent. I recommended Mailchimp for years but now, without a second of hesitation I recommend EmailOctopus every time.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: Easy to use, lots of flexibility. Was able to import email lists and make campaigns without assistance. Love the analytics!
Cons: I have no complaints with Email Octopus, it allows me to do everything I need to do regarding email marketing and newsletters to my clients.
Overall: Great, reliable, easy to use product. I love watching those analytics once an email is sent! And also I love how it allows you to have simple or fancy campaigns, design choice is important.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: - Affordable
- Easy to use
- Their customer service is excellent
- Has everything I need for a newsletter
- Uses AMS services - a dependable, powerful systemCons: - Tricky to set up through AMS services... but doable.
- Not all the services I use accept EO API (but more are adding it all the time).
- When I add links to websites it sometimes takes a few tries--it can be glitchy.
-Can't filter/sort subscribers online... must export.Overall: Overall, I'm happy with Email Octopus and and I highly recommend them. Yes, there are other providers out there that offer more, but I have a mailing list of 7000 who I email twice a month. I wouldn't be able to afford those other providers. EO is the cheapest option around, yet their templates, interface, landing pages, automatic emails, analytics ... everything they offer is all I need. And they're constantly improving and offering more. Especially when taking cost into account, EO is a better option than those other providers.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: Easy to work with once you get it set up. Nice templates, and easy to make your own if you know a bit of code. The best of the best free email servers. Great deliverability!
Cons: Took a bit to get it set up, but once set up it was well worth it. Missing some of the more advanced features.
Overall: I'm very happy with this and would recommend it to those just starting out, especially if they are familiar with code and can follow fairly basic set up instructions.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: EmailOctopus makes it simple to inform our community with eye-catching updates! Their UI is outstandingly intuitive.
Cons: Occasionally, followers receive font color errors.
Overall: Overall, EmailOctopus is an effective and useful tool. Thank you for providing consistently convenient software!
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: Very simple and integrates well with AWS. Deliverability works really well when you set it up properly, and the analytics are very clear as well.
Cons: I replicate automated campaigns for clients because the signup sequence is all the same. I have to duplicate the emails and content one by one though - I wish there was a way to replicate an entire campaign and then just add the info in afterward. I may just be missing it though, and this is just a small point.
Overall: This is a great option for almost anyone, but especially a small marketing firm like ours. I have used them for many years, and will continue to do so.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: First and foremost, I really appreciate the analytics. The reports are great. Overall, I find it very easy to put together a newsletter, even for someone with no graphic design skills. Copying campaigns and/or templates makes your work so much easier.
Cons: When you create a campaign, the platform defaults to showing you Email Octopus' own templates instead of your own. It just seems like an unnecessary extra click.
Overall: Overall the experience is easy and gives the user plenty of control over their templates and campaigns, without requiring specialized design or development skills.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: Price, simplicity, user friendly, constantly updating features, does exactly what I need it to do...allow me to write and send emails to my list.
Cons: Wish some of the more user friendly features were available, like being able to resend to recipients who didn't open the first email quickly and easily, or being able to embed a video directly into the email.
Overall: Overall, I am very pleased with the service Email Octopus provides for me as a small business owner.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: EmailOctopus is the ultimate email marketing platform. It allows me to send multiple emails at a time. Its drag and drop editor gives ease in customization of email UI without any code. Its campaign insights are strict and give every detail about click, bounce rate and user demographics info.
Cons: The email schedule and automation is not working reliably.
Overall: I'm using EmailOctopus for my business marketing to increase traffic and sales. Its campaign gives me a responsive experience. Overall, it's good for small scale marketing.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
Pros: EmailOctopus is a simple solution for business marketing. It offers very easy to start a campaign with the option to design your own email layouts. Auto-reply Feature for every new subscribers. Reports for user engagement.
Cons: Honestly, I never had any bad experience. No cons.
Overall: EmailOctopus is a very cost-effective email marketing tool. It offers great integration and highly scalable to reach and interact with subscribers. I recommend this email marketing tool. Worked great.
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