Campaign Refinery

Pros: I was looking for an email platform that has some cutting edge features that most common email platforms / auto-responders don't have, and that's how I found Campaign Refinery. This tool has super flexible automations + has gamification tied into their service to enhance email deliverability. Additionally they also have auto list cleaning which helps keep your list, domain sending name, and email reputation healthy. It's a pretty top-notch service for the price & their custom service is on par as well.

Cons: The UI isn't as "pretty" as other big name services, and it takes a little time to get used to how everything works... but other than that, it's pretty sound. If you're a newbie, you don't need a service like this, as I believe it's meant for users with email experience.

Overall: Overall I believe Campaign Refinery to be a great "find" for experienced email marketers that are looking for better deliverability & some pretty cool features that most other big name services don't have.

Pros: Functionality, reporting, intuitive UI, amazing deliverability, and seemingly weekly new features are added. The rewards automation is incredible for keeping your users engaged. Easiest and most reliable dedicated IP experience I've had so far. It just makes money...

Cons: No shared IP pools and CPM's are a little higher than I'd like.

Overall: Working with Travis is nothing short of a pleasure. He is very responsive and is happy to teach/walk through any part of his platform with you until you have a full understanding of how it works and how to get the most out of it. I personally recommend all of my marketer friends to implement campaign refinery in their digital marketing programs.

Pros: You might think reading this isn't worth your while…
I'm a lead gen marketing nut.
If my memory serves me well...
Roughly 2 1/2 years ago, maybe a little more.
I was introduced to a SaaS product from Travis Ketchum,
Campaign Refinery, (CR) for short.

I love Travis' smart email marketing approach and lead gen...
Sometime before CR, I knew Travis, having purchased another product from him, Contest Domination, it's brilliant.
Campaign Refinery's development model is equally brilliant.

I'd been bouncing around for years, from email provider to email provider. CC, SG, MC, ... AC was my one hope... but it came up short for me also...
I never gave INFSF a serious wink...
Maybe I am to particular...

All of these email providers and their products didn't seem revolutionary, cutting edge as suggested.

They all touted lot's of so called bells and whistles...
always with a catch... always with the same drab, gray flat paint, wall approach.

Everyone, "except one, CR", decided to charge off the size of our lists.
It seems like the quality of their product and service ...
is consistently over-shadowed by the "List size is KING" model.

They could do things differently but they don't.
Why because the bigger the list the more money they make.

Dead emails, toxic emails, fake emails, wasteful padding...
You name it they it's there... bulking up our list size . . .
They never hit the inbox and we don't know why.

I listened to Travis discuss the differences of Campaign Refinery. Automated listing cleaning (list hygiene), better email in boxing, etc.
I saw something new and exciting in this approach...

The size of my list... no longer matters ...
In boxing concerns gone.

If I run a great promotion.
Get lots of optins, my investment, doesn't skyrocket through the roof... Even it hits 60 thousand. goes beyond 100 thousand . . .
Prospects, or clients on my list is not what I pay for, period.

Imagine that will you.
My package investment is solely based emails sent.
Not the size of my list.
That's novel, refreshing.

My take on Campaign Refinery.
From years of experience with Travis' two products...

Three things stand out.
1. Quality Products,
2. Impeccable Customer Service.
3. Each of my support emails get answered.
In a timely manner.

All this time.
Not one support email, has failed to fully addressed.

P.S.
Here's something for you---
It an unexpected bonus for me.

Late last October 2021.
I was struggling getting a campaign flow sorted out...
I reached out via email support.

Travis suggested we hope on a video call.
We scheduled a time and off we went...

And got it sorted out...
I was a bit embarrassed, the fix was really simple...

But there you are...
With great support, I managed, to quickly and easily,
get the problem sorted out.

Cons: Perhaps, it's because I'm not as smart as I should be...
And some technical things, not all, but some, take me for a loop.

Not the fault of Campaign Refinery's design UX or UI, it is elegant, effective, and well thought out.

With the array of built in tagging possibilities.
My problem is with getting my tags, sequenced and sorted, as efficiently as I feel I should.

Overall: I am a client first marketer.
Service, integrity, honesty, and discipline.
With nearly 4 decades of international marketing chops, behind me.

So, it's great to work with someone who has a passion for putting the client first and wanting to see them succeed.

In this fast paced world -
A service minded approach, is refreshingly valuable.

Pros: Campaign Refinery is super solid. It has great email deliverability. Unlike many email platforms I've tried.

And it has some killer features I hadn't seen anywhere else, like their evergreen flash sale.

Also, super nice that you can clean your email list inside of the app. They are really focused on email list hygiene and deliverability.

Cons: None I can think of. It is solid. Especially at the price point. Normally to get these types of features and performance you'd have to pay 5 figures to Maropost. CR is much less.

Overall: Overall, this is a great email platform. It has everything I need to get the highest ROI from my email campaign. Which is all about inboxing and other advanced features.

Pros: Opened a trial account and did not use it beyond that. Followed the cancellation policy of the trial, which was ignored by the company.

Cons: No response to phone or e-mail. Impossible to cancel accounts following their own policies after trial. Billing just continues.

Overall: Negative experience only. Tried to contact repeatedly by e-mail and phone with no response. Monthly charges continue.