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Marketing Analytics Software

Compare the Top Marketing Analytics Software of 2021

Marketing Analytics Software Guide

What is Marketing Analytics Software?

Marketing analytics software allows organizations to manage and keep track of their marketing operations, evaluate their strategies, and measure their performance. Compare the best Marketing Analytics software currently available using the table below.

  • 1
    Singular

    Singular

    Singular

    Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
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  • 2
    Smartlook

    Smartlook

    Smartlook

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.
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    Starting Price: $39 per month
  • 3
    TiMi

    TiMi

    TIMi

    With TIMi, companies can capitalize on their corporate data to develop new ideas and make critical business decisions faster and easier than ever before. The heart of TIMi’s Integrated Platform. TIMi’s ultimate real-time AUTO-ML engine. 3D VR segmentation and visualization. Unlimited self service business Intelligence. TIMi is several orders of magnitude faster than any other solution to do the 2 most important analytical tasks: the handling of datasets (data cleaning, feature engineering, creation of KPIs) and predictive modeling. TIMi is an “ethical solution�?: no “lock-in�? situation, just excellence. We guarantee you a work in all serenity and without unexpected extra costs. Thanks to an original & unique software infrastructure, TIMi is optimized to offer you the greatest flexibility for the exploration phase and the highest reliability during the production phase. TIMi is the ultimate “playground�? that allows your analysts to test the craziest ideas!
  • 4
    Audiense

    Audiense

    Audiense

    Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who�?). Thanks to how those connections are created between consumers (“How they know each other�?), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
  • 5
    TrafficGuard

    TrafficGuard

    TrafficGuard

    TrafficGuard's PPC protection makes it easy for businesses of all sizes to protect their Google Ads campaigns from click fraud. Getting set up is simple and takes just minutes. TrafficGuard actively monitors your Google Ads traffic and automatically blacklists sources of invalid traffic, 24/7. Processing 3+ trillion data points per month, TrafficGuard delivers unprecedented level of protection to your campaigns. Get full visibility of quality with real-time reporting and expert support.
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    Starting Price: Free for up to $2.5k ad spend
  • 6
    Zinrelo

    Zinrelo

    Zinrelo

    Zinrelo is a modern-day, enterprise grade loyalty rewards platform that enables businesses to launch a custom rewards program for their users. Zinrelo customers see an 80% increase in repeat sales, a 50% improvement in profitability and 2.4X per-customer revenue. Full-featured, 360-Degree Rewards Platform ------------------------------------------------------------ �? Award points for 100+ Activities (Purchases, referrals, reviews, profile completion, facebook, twitter etc) �? Management of Reward Tiers, Rewards Dashboard, Members, Rewards, Promotions, etc. �? Detailed Reports with download option Multiple Rewards Program Flavors ---------------------------------------------- �? Ecommerce Only �? Ecommerce + Brick and Mortar Stores �? Brands Rewards Programs (via Receipt Scanning) �? Business to Business (B2B) - Data Sciences and Machine Learning - White Glove Service - Blazing-fast Enterprise Grade Platform
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    Starting Price: Pay-as-You-Grow
  • 7
    DropTrack

    DropTrack

    DropTrack

    DropTrack is a software tool that helps record labels, independent artists, and producers organize and promote their music. We get your music heard by industry influencers including global DJs, bloggers, record labels, radio stations, music supervisors, and playlist curators. DropTrack provides real-time feedback and analytics on who listened to your music, when and where.
    Starting Price: $19.00/month
  • 8
    Veloxy

    Veloxy

    Veloxy

    VeloxyIO Inc. makes AI-powered sales enablement and predictive forecasting software for Salesforce CRM. Our mission is to help Sales Reps engage in Salesforce and get more out of it than they put in, while giving Sales Management better forecasts and the analytics to see which actions truly drive the pipeline. The right data at the right time! Veloxy Mobile and Inbox automatically log actions like calls, emails sent, opens and replies, and make it painless to add and maintain information on the go, as a natural step in the sales workflow. These tools feed Sales Reps the right data at the right time based on their context, location and upcoming events, so they focus on priorities without having to look for anything. See which actions truly drive pipeline! Veloxy Analytics gives Sales Managers and Ops more accurate forecasts based on historical analysis of biases, plus the analytics tools to examine how different sales activities correlate to pipeline growth.
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    Starting Price: $49 user/month
  • 9
    Juicebox

    Juicebox

    Juice Analytics

    Data Visualization and Storytelling for Business Users. Finally, an easy, beautiful way for anyone to create interactive data visualizations and presentations. 1) Easy. Create amazing interactive data presentations. You no longer need to be a designer or certified analytics specialist to deliver professional, web-based data visualizations. 2) Efficient and accurate. Stop wasting time on the error-prone process of building static Excel and Powerpoint data presentations. Juicebox does the slicing-and-dicing of data so you can get out of the business of making charts and updating tables. 3) Beautiful. Delight your audience with beautiful web design and interactive visualizations. Our unique data storytelling approach will help you influence decision-making with data. Juicebox connects to databases and supports direct data uploads. Sharing is scalable and simple, either publicly or with managed access. Our free pricing tier lets you get started without commitment.
    Starting Price: $49/month
  • 10
    Reportz

    Reportz

    Reportz

    Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they've ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.
    Starting Price: $7.95 per month/annual
  • 11
    Number Analytics

    Number Analytics

    Number Analytics LLC

    Number Analytics is a web based statistical software for marketing research with easy to use interface working on the cloud. It has basic statistical analysis like t-test, ANOVA, regression analysis, and more marketing focused applications like choice based conjoint analysis and perceptual mapping.
    Starting Price: $29.00/month/user
  • 12
    Go4Clients

    Go4Clients

    Go4Clients

    Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions.
    Starting Price: $50 per month
  • 13
    Matomo Analytics
    Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels. Visit https://matomo.org for more information.
    Starting Price: $19.00/month
  • 14
    Semrush

    Semrush

    Semrush

    Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results.
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    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore.
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    Starting Price: $89 per month
  • 16
    Adobe Analytics
    Adobe is a software business in the United States that publishes a software suite called Adobe Analytics. The Adobe Analytics product is SaaS software. Adobe Analytics is product analytics software, and includes features such as attribution modeling and Cross-Channel attribution. Alternative competitor software options to Adobe Analytics include JustControl.it, Funnelll, and Attribution.
  • 17
    Everflow

    Everflow

    Everflow

    Everflow is the smarter Partner Marketing Platform for driving performance from every partnership: Affiliate, Influencer, In-App Publishers, and Media Buying channels.
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    Starting Price: $395 per month
  • 18
    Marketo

    Marketo

    Marketo

    Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.
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    Starting Price: $895 per month
  • 19
    WebEngage

    WebEngage

    WebEngage

    WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
  • 20
    SharpSpring

    SharpSpring

    SharpSpring

    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.
  • 21
    CallRail

    CallRail

    CallRail

    CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.
    Starting Price: $45.00/month
  • 22
    SocialPilot

    SocialPilot

    SocialPilot

    An easy to use Social Media Scheduling and Analytics Tool helping small businesses, social media professionals & digital agencies in automating their social media marketing efforts. SocialPilot has an extended list of features curated in each plans keeping - "how this would make your social media marketing efforts easier" in mind. - Free 14-day Trial (No credit card required) - Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, Tumblr, VK, Xing platforms supported. - Add and manage upto 100 social accounts - Manage your Team and Clients with one dashboard - Reply to your social messages and mentions with Social Inbox - Easy to understand Social Media Analytics and Reporting - Customize posts for individual social media platforms from one place - Bulk upload upto 500 posts together - Never run out of fresh new content with Content Curation ..... And there's so much more under one roof!
    Starting Price: $10.00/month
  • 23
    Autopilot

    Autopilot

    Autopilot

    Autopilot is a marketing automation and customer journey software that enables businesses to acquire, nurture, and grow customers. With Autopilot, marketers and businesses can easily create personalized customer journeys, engage prospects on the right channel, automatically capture and grow leads, and track success throughout the journey. Autopilot is available for as low as $49 per month.
    Starting Price: $49 per month
  • 24
    Hotjar

    Hotjar

    Hotjar

    Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.
    Starting Price: $99 per month
  • 25
    Google Marketing Platform
    Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions. Integrated solutions for every marketer. Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.
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