How Forex broker FBS doubled year-over-year conversions

FBS is an award-winning broker with a presence in more than 190 countries. The company aims to make financial markets more affordable, more intuitive, and more fun, no matter how much experience you have (or don’t have). To achieve this, FBS provides everything from beginner’s guides to Pro accounts to help all levels of clients.

Their focus on deeply understanding their clients’ needs has resulted in a roster that is 16,000 strong and growing. To maintain its leading position in the APAC region, and grow their presence in Europe, FBS relies heavily on a comprehensive digital marketing strategy, as well as its affiliate program.

“Digital marketing offers so much, from simply boosting traffic and driving brand awareness to deeply engaging with clients’ lifestyles, that using it becomes absolutely crucial and unavoidable nowadays,” says Vitaly Kabysh, Affiliate Manager at FBS. “It’s not even an option, it’s a survival factor which makes it’s so important to choose the right partners alongside.”

Choosing the right partner for web and app conversions

In a volatile industry with many strict requirements, finding a partner that can adapt quickly and deliver performance and scale was key for FBS. Criteo checked those boxes.

Vitaly explains, “Criteo has a proven track record of highly efficient retargeting campaigns due to its optimization tools. That was a key factor as we are highly focused on retargeting our potential clients: website visitors and app users.”

With Criteo’s web conversion and app reengagement solutions, FBS drastically increased conversions in both channels, and realized more value from their app investment. “We use our apps as a part of our cumulative approach to providing our customers the best user experience and usability,” says Vitaly. “When users come back to our app we want them to think of us as their best friend, safe deposit, and personal financial analyst all together.”

FBS’ partnership with Criteo has resulted in incremental growth and an increase in ROAS, turning retargeting into one of their key marketing channels.

According to Vitaly, “The Criteo team matched our vision and requirements and they backed up all the expectations immediately which brought us good room to scale. It’s a proven instrument to engage with new and existing clients in an impactful and meaningful way while budgeting smart.”