PUMA drives omnichannel growth in Russia.
Improve the customer experience by merging your in-store and online data. Understand each customer’s complete shopping journey and deliver more personalized digital ads.
The benefits of Criteo’s omnichannel solution.
Ensure a seamless experience and improve personalization by accurately linking users across devices, environments, and channels.
Spend your budget wisely with bidding based on each user’s likelihood to buy from you, whether online or offline.
Target customers with products they’re most likely to buy from you next, not what’s most popular in your stores.
Activate campaigns quickly and send data through direct integrations or Criteo’s partner network.
Use both in-store and online data to get a more complete picture of each customer’s journey and build smarter ads.
A connected user profile is the foundation of a successful omnichannel strategy. Combine your offline data with our database of more than 2B unique online user profiles so you can execute digital commerce media campaigns based on a complete picture of each individual’s shopping journey, including in store interactions, browsing interests, and in-market intent signals.
Most digital tactics don’t account for offline activity and only make decisions based on each customer’s online value to your business. This results in missed opportunities, or worse, in depleting an already tight budget. Our technology executes digital campaigns based on each customer’s likelihood to buy from you regardless of whether online or offline and constantly refines its understanding of consumer behavior to optimize campaigns.
Engage your customers in a truly meaningful way. Move them down-funnel. And inspire them to buy faster. With insight from billions of online interactions, we can hep you connect where and when shoppers are most receptive to your message. Dynamic ads, combined with your store and product information, create targeted connections that capture your customers’ attention.
Build loyalties, make new connections, and drive conversions in all channels with Criteo’s omnichannel solution.