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Actionable Tech Tips for Small Business Owners.

On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution.

On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Latest Episode

Why Subscriptions are Crucial to Your Business with John Warrillow

How I Built It
How I Built It
Why Subscriptions are Crucial to Your Business with John Warrillow
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Subscription services are increasingly popular and for good reason. On top of creating more predictable income for your business, they allow you to really focus and serve your subscribers instead of constantly trying to grind out new sales. Plus, it makes your business more sellable. We’ll talk about all of that and more in this week’s episode with John Warrillow, best-selling author of Built to Sell, The Automatic Customer, and The Art of Selling your business. And in Build Something More, we’ll even talk about what it’s like to write a best-selling book!

Hosted by Joe Casabona

Don’t let Joe Casabona’s Master’s Degree in Computer Science intimidate you; he is not only an approachable guy, but a born teacher.

Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion, which is sharing his years of knowledge about website development, podcasting and course creation with other business owners, freelancers and entrepreneurs in need. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement in a matter of days.

Joe’s career trajectory includes 20+ years experience building websites, 16+ years using WordPress, 11+ years teaching at the college level, 7+ years podcasting, plus he is the author of four books, including his latest: HTML and CSS: Visual QuickStart Guide.

When he’s not creating courses for LinkedIn Learning, you can find Joe spending time with his family, enjoying baseball, or talking too much about Star Wars.

Say hi at @jcasabona and find more information at casabona.org.

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