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What is the solution?
Moving the business to digital channels nowadays is vital for a company that wants to stay visible, recognizable and profitable.
Several concerns come to the front while implementing the strategy of digitization. What definitely matters to all of the businesses are their clients and the security of the services they provide to them.
Legitimate users need frictionless access to digital services without the additional burden of authentication steps. Also, fraudulent activity needs to be detected and stopped timely, as early as possible.
Advanced Authentication is the solution within Kaspersky Fraud Prevention platform specially created to improve the user experience, cut the costs of second factor authentication and continuously detect suspicious activity leading to business growth and higher level of security.