Opis
Yoast SEO: wtyczka nr 1 do WordPress SEO
Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.
Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.
Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.
GET AHEAD OF THE COMPETITION
To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.
Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.
TAKING CARE OF YOUR WORDPRESS SEO
Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:
- Automated technical SEO improvements, like canonical URLs and meta tags.
- Advanced XML sitemaps; making it easy for Google to understand your site structure.
- Szablony meta tytułów i opisów, aby lepiej wykorzystać wizerunek marki oraz spójne wyświetlanie w wynikach wyszukiwania.
- An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
- Full control over site breadcrumbs, so that users and search engines always know where they are.
- Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
- [Premium] pomoc dla naszych użytkowników Yoast SEO Premium.
- [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
PISZ ZABÓJCZĄ TREŚĆ Z YOAST SEO
We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:
- SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
- Readability analysis: ensures that humans and search engines can read and understand your content.
- Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.
- A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
- Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
- [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
- [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
- [Premium] Narzędzie Insights pokaże ci na czym koncentruje się twój tekst. Dzięki temu możesz sprawdzić, czy treść artykułu jest zgodna z frazami kluczowymi.
- [Premium] Optimize your content for synonyms and related keyphrases.
- [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
- [Premium] Automatyczne podpowiedzi do wewnętrznego linkowania: pisząc artykuł, otrzymasz automatyczne podpowiedzi wpisów do linkowania.
- [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
- [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
UTRZYMAJ SWOJĄ WITRYNĘ W PERFEKCYJNEJ FORMIE
Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:
- Tuning the engine of your website, so you can work on creating great content!
- Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
- Translating your content to structured data where possible, to help search engines understand your website.
- Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
- [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
- [Premium] oferuje podglądy treści w mediach społecznościowych, aby umożliwić zarządzanie tym, jak twoja strona jest udostępniania np. na Facebooku lub Twitterze.
TRUST THE EXPERTS
Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.
Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.
GET PREMIUM SUPPORT
The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.
Did you know that Yoast SEO Premium contains a lot of extra features:
- A redirect manager that prevents “404: page not found” errors
- Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
- Internal linking blocks to structure your site easily.
- Internal linking suggestions while you’re writing.
- Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
- Cornerstone content checks that point search engines to your most important pages.
- Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.
If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!
OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO
Check out these SEO add-ons by Yoast:
- Yoast Local SEO optimizes your website for a local audience.
- Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
- Yoast News SEO dla wydawców wiadomości, którzy chcą poprawić swoją widoczność i skuteczność w Google News.
- WooCommerce SEO for all online shops that want to perform better in the search results and social media.
These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.
Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!
INTEGRATIONS
Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:
- The WordPress block editor (or ‘Gutenberg’ editor).
- The official AMP plugin, which changes your templates to use the ‘AMP’ HTML format.
- Google’s Web Stories plugin, which helps you to create ‘web stories’.
- The Advanced Custom Fields plugin, when you also activate the ACF Content Analysis for Yoast SEO plugin.
- The Elementor website builder.
- Zapier, which helps you automate your publishing flow.
- Algolia integration to improve the quality of your site search.
BUG REPORTS
Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.
READ MORE
Want more information on search engine optimization and Yoast SEO? Have a look at:
- Oficjalna strona Yoast SEO.
- Centrum pomocy Yoast SEO.
- WordPress SEO – Kompletny poradnik Yoast.
- Inne wtyczki WordPress od zespołu Yoasta.
- Also follow Yoast on Facebook, Instagram & Twitter.
Zrzuty ekranu
Główny panel ustawień w Yoast SEO. Zobaczysz go przy edycji wpisów, stron i własnych typów wpisów. 
Przykład działania analizy SEO. 
Przykład analizy czytelności. 
Przegląd problemów z SEO oraz możliwych usprawnień dla witryny. 
Wybierz, z których funkcji chcesz korzystać. 
Łatwo zaimportuj dane SEO z innych wtyczek do SEO, np. All In One SEO pack, HeadSpace2 SEO i wpSEO.de.
Instalacja
Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!
ZAINSTALUJ YOAST SEO NA STRONIE WORDPRESSU
- Visit the plugins page within your dashboard and select ‘Add New’;
- Wyszukaj „Yoast SEO”
- Włącz Yoast SEO na stronie Wtyczki;
- Przejdź do sekcji „po włączeniu” poniżej.
ZAINSTALUJ YOAST SEO RĘCZNIE
- Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
- Włącz wtyczkę Yoast SEO z menu „Wtyczki” w WordPress;
- Przejdź do sekcji „po włączeniu” poniżej.
PO WŁĄCZENIU
- Powinien się pojawić (komunikat do uruchomienia) kreatora konfiguracji Yoast SEO.
- Przejdź do kreatora konfiguracji i ustaw opcje wtyczki dla swojej witryny.
- Gotowe!
Najczęściej zadawane pytania
-
Jak działają mapy strony XML we wtyczce Yoast SEO?
-
Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps. -
Jak dodać moją witrynę do Google Search Console?
-
It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.If you want more details steps, please visit our article on our help center.
-
The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.
To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:<?php if ( function_exists( 'yoast_breadcrumb' ) ) { yoast_breadcrumb( '<p id="breadcrumbs">','</p>' ); } ?>Okruszki często się umieszcza tuż nad tytułem strony w pliku
single.phpi/lubpage.php. Inna możliwość, która jest szczególnie łatwa w niektórych motywach, to wklejenie kodu na samym końcu plikuheader.php.W większości motywów innych niż WooTheme ten fragment kodu nie powinien zostać dodany do pliku
functions.php.
Ewentualnie możesz ręcznie dodać shortcode okruszków do pojedynczych wpisów lub stron:[wpseo_breadcrumb]Jeśli potrzebujesz więcej informacji albo szczegółowych instrukcji przeczytaj Instrukcję wdrożenia okruszków Yoast SEO.
-
Jak stworzyć adresy URL noindex (nieindeksowane)?
-
Yoast SEO zapewnia wiele opcji ustawiania adresu URL lub grupy adresów URL na noindex. Przeczytaj więcej o tym, jak to zrobić w tym przewodniku.
-
Google pokazuje zły opis, jak to naprawić?
-
Nie ma nic bardziej denerwującego niż kiedy stwarzasz dobre meta opisy dla swoich wpisów, a Google pokazuje inny opis dla całej twojej witryny w podglądzie wyników wyszukiwania.
Możliwe przyczyny to:
1. Zły opis w kodzie
2. Pamięć podręczna Google jest nieaktualna
3. Manipulowanie wyszukiwanym hasłem
4. Google zignorował meta opisTutaj możesz znaleźć więcej informacji o tym, jak rozwiązać problem z błędnym opisem .
-
Jak często Yoast SEO jest aktualizowane?
-
Yoast SEO jest aktualizowane co dwa tygodnie. Jeśli chcesz wiedzieć dlaczego, przeczytaj ten artykuł, który wyjaśnia dlaczego wydajemy nową wersję co dwa tygodnie!
-
Jak mogę uzyskać pomoc?
-
As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.
Wtyczki, które kupujesz w Yoast, nazywane są „wtyczkami premium” (nawet jeśli Premium nie ma w nazwie) i obejmują cały rok bezpłatnych aktualizacji i pomocy premium. Oznacza to, że możesz skontaktować się z naszym zespołem pomocy, jeśli masz pytania dotyczące tej wtyczki.
-
Mam inne pytanie niż wymienione tutaj
-
Your question has most likely been answered on our help center: yoast.com/help/.
Recenzje
Kontrybutorzy i deweloperzy
„Yoast SEO” jest oprogramowaniem open source. Poniższe osoby miały wkład w rozwój wtyczki.
Zaangażowani
Wtyczka “Yoast SEO” została przetłumaczona na 51 języków. Podziękuj tłumaczom za ich wkład.
Przetłumacz wtyczkę “Yoast SEO” na swój język.
Interesuje cię rozwój wtyczki?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Historia zmian
17.5
Release Date: November 2nd, 2021
Say hello to Yoast SEO 17.5! Or maybe γεια would fit better, as this release introduces Greek readability support. Plus: you’ll also be able to find | and ~ title separators again. Happy updating! Read more about what’s new in Yoast SEO 17.5 in our release post in English or our release post in Spanish!
Ulepszenia:
- Completes the readability analysis for Greek by adding the transition words, sentence beginnings and passive voice assessments.
- Improves keyword detection for Greek by adding a function words list.
- Reduces the right padding of the collapsible sidebar buttons to match the block editor’s new styling.
- Restores the
|and~separators. - Reduces the right padding of the collapsible sidebar buttons to match Gutenberg’s new styling.
Poprawki:
- Fixes a bug where the analysis highlight button would be visible on tags, categories, and custom taxonomies even though we don’t support highlighting for those types.
- Fixes a bug where links to items on the same page were incorrectly identified as links to other pages, leading to an incorrect result on the Link keyphrase assessment.
17.4
Release Date: October 19th, 2021
Yoast SEO 17.4 is out today! This release comes with several fixes and enhancements to help database performance on larger sites by cleaning up data and streamlining retrieval. Happy updating! Read more about what’s new in Yoast SEO 17.4 in our release post!
Ulepszenia:
- Improves two queries used to determine whether or not a site has been fully processed using our SEO data optimization. This should prevent potential slowdowns in extremely large sites.
Poprawki:
- Fixes a bug where the
urlproperty in the search page schema would be empty. - Fixes a bug where a duplicate canonical tag was output for web stories created with the Web Stories plugin. Props to swissspidey.
- Fixes a bug where a race condition could occur that caused the rewrite rules to be flushed on every page request when using a persistent cache like Redis. This may speed up your site’s load times if it’s using persistent caching.
Earlier versions
Aby zapoznać się z listą zmian wcześniejszych wersji, wejdź na stronę listy zmian na yoast.com.