Case Studies on Intellectual Property (IP Advantage)

The case studies in the IP Advantage database offer insights into how IP works in the real world, and how its successful exploitation can contribute to development.

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Fast Retailing
(Image: FAST RETAILING CO., LTD)

Fast Retailing Co., Ltd.: One of the World’s Largest Apparel Retailers

Fast Retailing Co., Ltd. understands the importance of a strong brand identity coupled with the protection provided by an effective intellectual property (IP) system.

Woman sitting beside buckets full of Madd de Casamance fruits
(Photo: ©  ETDS)

Supporting Environmental Sustainability with GIs: The Case of Madd de Casamance

Madd de Casamance is an interesting example of how geographical indications (GI) can support the environmental, social and economic dimensions of sustainability and the transition to a green future.

Panasonic hundredth anniversary banner
(Photo: © PANASONIC CORPORATION)

Panasonic: Branding for further growth and greater value

Since its foundation, Panasonic has been thoroughly committed to creating a better life for its consumers through its businesses and proactively using the Madrid System helps them with their commitment.

Baby goat and child holding milk bottle
(PHOTO: © AUSNUTRIA DAIRY CORPORATION LTD)

Ausnutria: Milk Powder from the World “Golden Milk Source Belt”

By adopting a multi-brand strategy, Ausnutria has now become a global dairy company with a complete industrial chain from milk collection and production to market sales.

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IP Successes in the ASEAN Region

A collection of case studies highlighting how IP has been used to foster economic, social, and cultural development in Southeast Asian nations. PDF, Booklet: IP Successes in the ASEAN Region