October 2, 2021 — La creación de aplicaciones web para proyectos innovadores requiere de la creación ágil y rápida de prototipos funcionales. Es importante poder usar lo que se está desarrollando, no solo el concepto ni el diseño de pantallas. Solo con el uso y la observación de diferentes usuarios se pueden crear productos de valor que se puedan vender en el mercado.

La realización de este proceso con aplicaciones desarrolladas a medida, requiere normalmente de un amplio equipo, reuniones de muchas personas, tiempos de desarrollo largos, modificaciones de código… y sobre todo mucha inversión simplemente para «probar».

WordPress es un framework que ofrece un entorno validado, muchas posibilidades de ampliar funcionalidades a bajo coste y generar modelos de aplicaciones muy probados de cara a crear posteriormente proyectos a medida y escalables, pero ya con ventas, funcionalidades y conocimientos validados. En este taller compartiré mi experiencia con este tipo de proyectos, ventajas y desventajas (que también las hay)

June 24, 2021 — Learn the basics of how to use social media to grow your business or blog, including a list of ideas of things to share.

June 1, 2021 — Juan S. Aparicio organizador de WordPress Cali en Colombia, nos va explicar como podemos llevar a cabo emprendimientos usando WordPress, resolveremos dudas, y nos dará consejos para hacerlo lo más practico posible.

March 25, 2021 — Giving time estimates for projects and features is a shared reality of many developers’ recurring tasks. Unfortunately the whole business of work estimation is inherently broken in many ways that cannot be fixed. Navigating risks, fuzzy scopes and missing specifications is less science and more of an art to be mastered.

As a senior developer, I have been a key part of creating many quotes along the years and I will share the mistakes and insights from my journey. I cannot fix the work estimation but I can help you avoid a few pitfalls and give you better tools. Estimation work has been sort of taboo in the developer community and it is time to break the silence.

Presentation Slides »

March 22, 2021 — In February 2020, Shanta was laid off from her job after almost two years. She started looking for a new job, but a couple of weeks later, the global pandemic started. Job postings started drying up, and hiring came to a halt.

The next logical thing to do – according to her, was to open her own business! In this talk, she will discuss all the motions and emotions that she went through from never wanting to have her own company to starting up her own web development business during a pandemic. She will cover some of the things she did right, where she went wrong, what (and who) helped, and what you need to consider before you do it yourself.

This talk is designed for small business owners and is for all skill levels.

January 21, 2021

December 29, 2020 — I started my business as a side hustle over ten years ago. I’m married with three kids that have extra circular activities, a full time job, dozens of clients, partner of a restaurant, and still ventures in other things with only 24 hours in the day. How do I manage it all? How do I keep on top of tasks, projects, commitments? Is it all even possible? It is and I’m going to tell you stories on how I stay successful and how you can too.

November 26, 2020 — Never waste a bad move. Success as a business owner is built on the lessons we’ve learned from our biggest mistakes. In this talk, Nathan draws on 25 years of experience in the web business to share the most important lessons he had to learn the hard way. Each lesson is summarized in a succinct statement and then unpacked with examples that will make you laugh, cringe and think

Key Takeaways:

1) Mistakes I made and how to avoid them
2) Tips on where to focus to make your business profitable
3) What really matters when you’re building a business

September 28, 2020 — Aprende con Ana Cirujano (España) cómo entender las necesidades de tu cliente, obtener la información más relevante, y realizar las preguntas estrella que te servirán para analizar, presupuestar y tomar las mejores decisiones en el proceso de diseño de un sitio web.

September 28, 2020 — Nuestro ponente, Nico Ciana (Argentina), nos explicará la metodología para atraer nuevos clientes aplicando los embudos de venta para escalar tu negocio.