The online casino industry has been one of the fastest-growing industries in the past decade. However, many countries still have strict regulations regarding online gambling. Japan is one such country where it’s not very easy to grow an online casino. Of course, there is still a lot of interest and enthusiasm among Japanese players when it comes to online casino gaming.
But the atmosphere there is strict as well as competitive. That is why many casinos struggle to succeed in Japan. Vera and John Casino also faced such problems when they tried to expand their gambling services to Japanese customers. And that is when they approached Vivistats to help them with their gambling services. Here’s a case study of how Visistats worked with John and Vera Casino to build a stronger customer base of casino players in Japan.
The entry of Vera and John Casino in Japan
Vera and John Casino is the most popular online casino site in Japan. There are varieties of online casino games such as blackJack Video poker and Lottery. The player can even bet their favorite Sports matches. But this is not the only reason why Vera John Casino is so popular. The Reason why the casino website is popular is that They are particularly focused on slot games. Slot games have become extremely popular among online casinos recently. By putting their effort into it, Vera and John Casino has grown significantly.
Vera and John Casino is a well-established casino operator with thousands of regular, satisfied casino players and gamblers in many countries. But when they first expanded into Japan, they had to confront quite a few issues.
The first problem was that they had difficulty figuring out what Japanese players expect and what they must deliver in return. This can be attributed to the cultural difference between Japan and other countries. So they needed to act fast and design their casino content and services to cater to Japanese culture and customers.
Another issue was to break through the language barrier and get better rankings for search engines in Japan with regards to casinos. They faced some difficulty in figuring out what casino and gambling keywords were used most by Japanese users and how to incorporate those keywords in their website. On top of that, they couldn’t determine exactly which landing pages on their casino website would attract the most visitors and where they should be including call-to-actions for best results.
How Vivistats helped to optimize Vera and John Casino site
The casino services offered by Vivistats seemed to be the perfect solution for Vera and John casino, which is why the casino operators approached them. Vivistats specializes in providing analytical insights for businesses such as:
– Number of users visiting the casino platform
– Most visited pages on the online casino
– Time spent by visitors on a casino and different pages
– Keywords used by visitors to enter a casino.
When Visitats started working on the Vera and John Casino review, they had two objectives:
1. Extracting information on what Japanese users look for and expect from online casino operators.
2. Use this information to optimize the target casino site.
Using different statistical tools and techniques, Visistats were able to determine some crucial information:
- They found out that the most visited page so far on the casino was the Bonus and Promotion section. So they could determine that one of the deciding factors to draw in Japanese users was to offer attractive and relevant bonuses such as “no deposit bonus” and “Daily Jack Pockpot” The offers of Vera John Casino in Japan and other countries are completely different. So creating landing pages with such casino bonus offers as the main highlight would be an effective strategy.
- They also compiled a list of keywords that had the highest search volume in Japan regarding online casinos. For instance Casino Bonus, Best Gambling, Casino Game, and Best Slot.
- Next, they located the specific locations in the country where most traffic generated from, indicating that these regions have more interest in online casino gaming.
With the help of Vivistats, John and Vera Casino was able to use this information to build landing pages highlighting the bonus offers, Casino Games and using the most popular keywords. These pages were targeted at audiences from regions where high traffic was detected. Within the first few weeks itself, overall traffic increased by 8-10%, and conversion rates from landing pages also went up by 3%. John and Vera Casino are still using the statistical tools from Vivistats to improve their website rankings and traffic further and attract more Japanese players.