Founded in 2012, Autopilot is an email marketing and marketing automation software company with offices in San Francisco CA and Sydney, Australia. They are the digital marketing industry’s first self-service, multi-channel marketing solution. Autopilot helps companies easily visualize and automate the marketing journey.
Autopilot is on a mission to help the world’s companies move towards automation by being more accessible and affordable and by empowering visual orchestration of the customer journey.
Business situation
Autopilot set aggressive growth goals that were dependent on capturing and converting new customers via their 30-day free trial. Autopilot built out a comprehensive lead generation campaign that offered gated content like webinars, free trial signups, ebooks, etc. and sent users to a generic tour page.
Their initial free trial conversion goals fell short.
Zero in on the target
Autopilot refocused their post-click strategy by eliminating the generic tour page and sent all of their paid advertising to a dedicated keyword, message-matched post-click landing page created on Instapage.
Instapage for the save
After testing several post-click platforms Autopilot selected Instapage for its intuitive builder, advanced A/B testing capabilities, and its rich integrations ecosystem. As an added bonus the Autopilot tracking codes synced seamlessly.
Results
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
- Autopilot was able to lift free trial conversion rates from 3.67% to 13%
- Autopilot saw a 254% increase in free trial conversion
- Autopilot cut their cost per conversion in half
Summation
The speed at which Autopilot was able to create, publish, optimize, and then run statistically significant A/B tests has had a huge impact in generating long-term gains and increase the company’s bottom line revenue.
The velocity at which Autopilot is able to create, publish test, optimize and iterate post-click landing pages has been critical to their success.
Our partnership with Instapage has played an integral role in implementing Autopilot’s go-to-market strategy. The Autopilot tracking code syncs seamlessly and has been a big time-saver. Over the duration of our relationship with Instapage, we’ve watched our conversion rates soar.
We needed to launch experiences quickly to convert paid advertising traffic for specific marketing goals. The first time I used Instapage, I built a fully optimized post-click landing page that integrated with my existing tool stack in under an hour, without a developer.