Tag Archives: fan club

Once upon a time, long ago – but just within the furthest reaches of our digital archive – a few interesting events occurred…

Now, many companies have a global internet forum. A place where keen followers of the company and its product line gather, and where users go to sort out issues they may be having. We have one too.

Global. All very well, but not very intimate. All a bit too mechanical. All a bit too utilitarian and broad-stroke. Not personal: no real rapport. So we thought and debated and scratched heads regarding a different approach. And the eventual result: the birth of our localized – Russian – fan club, 14 years ago!

And just like we like to celebrate our birthday as a company in style, our fan club does too, in recent years even going on exotic expeditions for the occasion: Cambodia, Iceland and elsewhere. This year another expedition was planned, but then it was postponed, then postponed again, for the obvious reasons. Summer – the season the birthday falls in – came and went, yet still no b-day bash. Fall came and went. The last season of the year came… and so there was only one thing for it: this year’s celebrations would take place in winter! Which they just did…

Read on…

If ever I mention while chatting with someone that Kaspersky has a fan club, I immediately get asked: Why? How come an antivirus company has a fan club? Here are the why’s: because it’s been a long time since we just made antivirus protection; because our company is always actively doing fun and interesting stuff; and because people want to participate in what Kaspersky does even if they’re not employees. And, well, it’s just cool to have one.

All this tomfoolery began, it’s scary to recall, 13 years ago, back when we cranked out version 6, which was praised throughout the computer security industry. Almost daily we posted new builds on the forum, where dozens of volunteers would immediately grab this raw but very promising code, install it, and test how well it worked. I think the main motivator for them to participate was the feeling that the developers (the entire team, without exception, followed the forum) instantly incorporated any feedback from bug reports and feature wish-lists. Users liked that they could have a say in the look, behavior, and fate of a popular software product.

Users still have this power to shape our products even today. Every year, our R&D division tests new versions of our products, which have now become numerous and very diverse — there’s even a dozen mobile apps — and the volunteers from our fan club still participate in this testing process. Fans are interested in tinkering with the latest builds, testing new features, and catching bugs. That’s why they participate in these types of closed beta tests. Well, it’s also cool to have the chance to use new products a few months earlier than the rest of the world! Not that we settle for thanking our friends with mere pats on the back … but more on that below.

Read on…