I subscribe creativity-online.com, and I always find some cool ads from all over the world.

And I found this:

AXE is a deodorant body spray for men. Its marketing strategy has been focusing on the sexiness for years. I remember a funny commercial of AXE…that was years ago, but there was a guy put AXE on his body and when he walked in a grocery store, a girl who was shopping in the store started sexy dance saying “chukuchukuwowwow” (or something like that…I can’t spell). That was funny and pop commercial.

The one I found is based on the same message, but the execution is more sophisticated rather than funny. It starts like a beginning of a drama, so I just kept watching it to see what would happen to those two people in the end. I’m pretty sure that if you watch the beginning of this commercial on TV, you will watch it till the end as I did. And that means, this commercial is pretty successful.

I’m not in the products’ target audience, so I don’t know this commercial makes them buy the product…guys, what do you think?

Well, then I remembered another commercial for AXE. It was on the air in Japan. In the commercial, a guy sprays AXE on a coin, and throw it in a pond. Then, a girl rushes to and jumps into the pond to get the coin. That was very funny too. I was shocked because I didn’t expect AXE would bring the same marketing strategy to Japanese market because we Japanese are more shy so I thought the exageration of the sexiness would not work in Japan.

I wanted to watch the Japanese commercial again, so I googled “AXE CM” and I ran into this website.

http://www.axeeffect.jp/index.html

Isn’t it COOL!??

I just love this website! The sound is very nice and graphic is cool! And it’s SEXY! This is not like what I’ve seen in Japanese website…oh I love the sound!!

By the way, tomorrow is Thanksgiving!I’m invited to my friend house. I’m excited!!

Happy Holiday!