We cover the Conversion Value model in an extensive guide: why it’s delivered as a number between 0 and 63, how to choose the right unit of value, and how to apply it to traffic source analytics.
In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.