Alan is one of those guys that you meet that on first blush may seem like he's selling you a lot of gear you don't need. I'm a former technology journalist and he had stuff I hadn't heard of. I ran his gear past people in the know who said "yeah, that's good." A sidenote: Sometimes Alan is slow to get back to you on phone or iMessage. He's booked solid. I don't like it any more than you do. But in the bay every single good professional is like this, because they are inundated with calls and need to do in-person evaluations to do a good job. I wish the world was easier too guys. Sorry. Alan did a giant (119") 1080p surround sound installation in my loft in Oakland late last year. It was costly, and Alan worked with me to bring down said cost with explanations behind every bit of rational and actual links to what he was getting. Alan also let me use gear I already had, which meant that the actual installation itself was quite confusing to look at at the end. I was furious, and not particularly nice to Alan afterward thinking he'd broken everything. No, what he'd actually done was an intricate, cost-effective amp/ethernet installation, built through the *ceiling*, leading to my aged receiver, to the speakers I had provided. In essence, if you know stuff about a/v, once you bring in someone's potentially bashed-up gear into the situation it effectively is a gamble to see what will work with what. Alan not only made it all work, including with a receiver that I would frankly describe as aged, he recommended the right places to save money to still have the effect I wanted - an awesome home theater. It came out looking and sounding amazing, and more importantly removable. He taught me in a non-condescending manner what he did and why he did it, and made a clear promise (and actually booked time to) fix any problems. There were no problems. Any anger I had was that I didn't understand how it worked and the only criticism I could give was Alan didn't leave a manual of his work. Alan is not cheap. Alan is also - and I use this term very rarely - an actual artist. He wants the thing to look and sound perfect. I just hired Alan to do a second job he has not started yet, and he talked me OUT of spending $3000+ on a new projector screen and $2000 on anew projector, telling me to keep my quite-adequate plasma screen, as it'd be just as good. I am sort of a gadget/network person and know what I'm talking about. If you want a cheap guy to do an okay job, don't hire Alan. Don't waste is time. He will charge what he charges for the gear at the price it comes out at (if not cheaper, and believe me I've checked). If you want someone to put down some cheap CAT cables and some HDMI cables he found on Monoprice and Amazon, give them a call. Alan is an actual professional who knows a lot. And he hides his cables beautifully. I take umbrage at anyone claiming Alan "focuses on dollars more than customer service." My own personal experience, even when I was not the most calm (calling him at 2:30am GMT from England, where I was at the time of installation), is that he cares more about customer service than most A/V people I've run into. And knows more than them too. Overall, what you get is the closest you can to professional at a consumer price. It's not cheap. It never will be if you want something that'll last, sound good and look good. If you want constant download speeds/constant signal throughout your home, Alan is going to find *what will do it.*