The Heat currently play their home games at the American Airlines Arena in downtown Miami. During the 2019/20 NBA season, the average regular season home attendance for a Miami Heat game was 19,680 and total attendance for that season amounted to 629,771. Miami Heat generated around 266 million U.S. dollars in revenue during the 2019/20 season and the team’s operating income for that season stood at approximately 38 million U.S. dollars. As of 2020, the franchise value for the Miami Heat amounted to an estimated two billion U.S. dollars. The team is currently owned by Israeli-American businessman, Micky Arison.

The Heat has won three NBA championship titles in 2006, 2012, and 2013, led by superstar players such as Hall of Famer Shaquille O’Neal, Dwyane Wade, and four-time MVP Lebron James. The franchise has a very strong presence on social media, with a combined total of around 20 million fans and followers on Facebook and Twitter.

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