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Yoast SEO

Per Team Yoast

Descripció

Yoast SEO: l’extensió #1 de SEO del WordPress

Des del 2008 el Yoast SEO ha ajudat milions de llocs web a tot el món a aparèixer millor posicionat en els motors de cerca.

La missió de Yoast és SEO per a tothom. Els usuaris de la nostra extensió van des de la fleca de la cantonada a alguns dels llocs web més populars del planeta.

Yoast SEO Free conté tot el que necessiteu per gestionar el vostre SEO, i l’extensió Yoast SEO Premium i les seves extensions desbloquegen encara més eines i funcionalitats.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-mail support for our Yoast SEO Premium users.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian and Slovak.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Notícies del Yoast SEOper a publicadors de notícies que vulguin millorar la seva visibilitat i rendiment a Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

Captures

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Exemple de la funcionalitat d'anàlisi de SEO.
  • Example of the readability analysis functionality.
  • Visualitzeu a la vostra web, de forma general, problemes SEO i possibles millores.
  • Controleu quines funcionalitats voleu utilitzar.
  • Easily import SEO data from other SEO plugins like All In One SEO pack, HeadSpace2 SEO and wpSEO.de.

Instal·lació

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

INSTAL·LEU EL YOAST SEO DES DE WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Cerca ‘Yoast SEO‘:
  3. Activate Yoast SEO from your Plugins page;
  4. Vés a continuació a:”després de l’activació”.

Instal·la el Yoast SEO manualment

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress;
  3. Vés a continuació a:”després de l’activació”.

DESPRÉS DE L’ACTIVACIÓ

  1. Hauríeu de veure (un avís per començar) l’assistent de configuració del Yoast SEO.;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. Ja heu acabat!

PMF

Com funcionen els mapes XML a l’extensió Yoast SEO?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Com puc afegir el meu lloc web a Google Search Console?

És senzill afegir el vostre lloc web a Google Search Console.
1. Creeu un compte de Google Search Console i inicieu la sessió al vostre compte.
2. Feu clic a “Afegeix una propietat” al menú desplegable de cerca.
3. Introduïu l’URL del lloc web al quadre i feu clic a “Continua”.
4. Feu clic a la fletxa que hi ha al costat de “Etiqueta HTML” per ampliar l’opció.
5. Copieu la metaetiqueta.
6. Inicieu sessió al vostre lloc web de WordPress.
7. Feu clic a “SEO” al tauler.
8. Feu clic a “General”.
9. Feu clic a la pestanya “Eines per a administradors web”.
10. Enganxeu el codi al camp de Google i feu clic a “Desa els canvis”.
11. Torneu a Google Search Console i feu clic a “Verifica”.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google mostra la descripció malament, com ho puc solucionar?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

Podeu llegir més sobre com resoldre el problema amb la descripció incorrecta.

Amb quina frequència s’actualitza Yoast SEO?

Yoast SEO s’actualitza cada dues setmanes. Si voleu saber per què, llegiu aquesta entrada que explica per què ho publiquem cada dues setmanes!

Com aconsegueixo ajuda?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Llegeix més sobre com aconseguir ajuda

Tinc una altra pregunta que no figura aquí

Your question has most likely been answered on our help center: yoast.com/help/.

Ressenyes

love this plugin for many years

24 octubre 2021
I work with the Yoast SEO plugin for as long as I build websites. love the fact that they fixed it so it works with elementor and other page builders.

Great Plugin

18 octubre 2021
It’s a good plugin for website SEO. The free plan is enough for my needs. Thanks!

xml problem

14 octubre 2021
I encountered a problem. When accessing the site map, it takes about 10 seconds for yoast to generate the xml file in real time. If there are several different xml files, it will slow down several times, so it is very slow, causing the search engine to fail to include it. I suggest to generate xml directly in the website directory and save it, so that the search engine will open very quickly next time.
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Registre de canvis

17.4

Data de llançament: 19 d’octubre de 2021

Yoast SEO 17.4 is out today! This release comes with several fixes and enhancements to help database performance on larger sites by cleaning up data and streamlining retrieval. Happy updating! Read more about what’s new in Yoast SEO 17.4 in our release post!

Millores:

  • Improves two queries used to determine whether or not a site has been fully processed using our SEO data optimization. This should prevent potential slowdowns in extremely large sites.

Reparació d’errors:

  • Fixes a bug where the url property in the search page schema would be empty.
  • Fixes a bug where a duplicate canonical tag was output for web stories created with the Web Stories plugin. Props to swissspidey.
  • Fixes a bug where a race condition could occur that caused the rewrite rules to be flushed on every page request when using a persistent cache like Redis. This may speed up your site’s load times if it’s using persistent caching.

17.3

Release Date: October 5th, 2021

Yoast SEO 17.3 is out today! This release includes general bug fixes to some SEO assessments and improvements to indexables data management. Now is as good a time as any to start optimizing your content with Yoast SEO! Read more about what’s new in Yoast SEO 17.3 in our release post!

Millores:

  • Improves the accuracy of the Keyphrase in slug assessment by correctly detecting multi-word keyphrases with at least one hyphenated word in the slug.
  • Canvia el color predeterminat per als resultats globals a roig.

Reparació d’errors:

  • Fixes a bug where the meta description bar indicator color would not always match the color of the assessment bullet.
  • Fixes a bug where the placement variables Category, Name and Tag would not show up in the snippet preview.
  • Fixes a bug where the path of open graph images of the JSON head would be incorrect.

Altres:

  • Adds version management to our indexables framework; this makes the SEO Optimization process more robust, and prepares for future features.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.

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