Apple Watch

New

Apple Watch Series 7

Full screen ahead.

Apple Watch SE

Heavy on features.
Light on price.

Which Apple Watch
is right for you?

New
Apple Watch
Series 7

Buy
Learn more
- 45mm or 41mm
  
  Swimproof¹
  
  Most crack-resistant
  front crystal
  
  Certified IP6X dust resistant¹
- Always-On Retina display
  Nearly 20% larger than Apple Watch SE
  
  Over 50% larger
  than Series 3
- Blood Oxygen app²
- ECG app³
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴
- Emergency SOS⁵
  
  International
  emergency calling⁶
  
  Fall detection
- Cellular available⁷
  
  Family Setup — pair multiple
  watches with one iPhone⁸
Apple Watch

SE

Buy
Learn more
- 44mm or 40mm
  
  Swimproof¹
- Retina display
  Over 30% larger
  than Series 3
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴
- Emergency SOS⁵
  
  International
  emergency calling⁶
  
  Fall detection
- Cellular available⁷
  
  Family Setup — pair multiple
  watches with one iPhone⁸
Apple Watch
Series 3

Buy
Learn more
- 42mm or 38mm
  
  Swimproof¹
- Retina display
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴
- Emergency SOS⁵

Compare all models Shop Apple Watch

Get credit toward a new Apple Watch.⁹

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It’s good for you and the planet.

Find your trade-in value

Apple Watch Studio

Any case. Any band.
Any style you want.

Create your style

Why Apple Watch

It's the ultimate device for a healthy life.

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles
in sharp shades.

Shop the latest bands

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

Direct to your door. Or pick up
available items at an Apple Store.

Get help buying

Have a question?
Call a Specialist or chat online.
Call 800-908-988.

Get more out of Apple Watch

Apple Music

Over 90 million songs.
3 months on us.

Try it free¹⁰

Three rings. One goal.

See how to close your
Activity rings
on Apple Watch

Health app

Now with a healthy dose of updates.