How does Facebook use cookies and how can I control my cookies on Facebook?
About cookies
Cookies are small pieces of text used to store information on web browsers. They’re used to store and receive identifiers and other info on computers, phones, and other devices.
Example: Cookies let websites know if you’ve visited that site before, which can help with things like saving an item to your shopping cart or remembering your display settings.
Other technologies, including identifiers associated with your device, and other software, are used for similar purposes. Facebook refers to all of these technologies as cookies.
Ways we use cookies
Cookies help us provide, protect and improve the Facebook Products, such as by personalizing content, tailoring and measuring ads, providing a safer experience and analyzing use of our systems.
Note: The cookies that we use include session cookies, which are deleted when you close your browser, and persistent cookies, which stay on your browser until they expire or you delete them.
What we use cookies for
Authentication
Security, site and product integrity
Advertising, recommendations, insights and measurement
Site features and services
Performance
Analytics and research
Third-party websites and apps
Other ways you can control your information on Facebook
- Use your ad preferences to learn why you’re seeing a particular ad and control how we use information that we collect to show you ads.
- Learn more about how to adjust your ad preferences.
- To show you better ads, we use data that advertisers and other partners provide us with about your activity off Facebook Company Products, including websites and apps.
- You can control whether we use this data to show you ads in your ad settings.
- Learn more about how to adjust how ads on Facebook are shown to you based on data about your activity from partners.
- The Facebook Audience Network is a way for advertisers to show you ads in apps and websites off the Facebook Company Products.
- One of the ways Audience Network shows relevant ads is by using your ad preferences to determine which ads you may be interested in seeing. You can control this in your ad settings.
- Learn more about Audience Network in the Facebook Business Help Center.
- Review your -off-Facebook activity, which is a summary of activity that businesses and organizations share with us about your interactions with them, such as visiting their apps or websites.
- They use our Business Tools, like Facebook Pixel, to share this information with us. This helps us do things like give you a more personalized experience on Facebook.
- Learn more about off-Facebook activity, how we use it, and how you can manage it.
Other ways you can control your information
The advertising companies we work with generally use cookies and similar technologies as part of their services.
- You can opt out of seeing online interest-based ads from Facebook and other participating companies, and learn more about how advertisers generally use cookies and the choices they offer through the:
- Digital Advertising Alliance in the US
- Digital Advertising Alliance of Canada in Canada
- European Interactive Digital Advertising Alliance in Europe
- You can also opt out through your mobile device settings (where available) using Android, iOS 13 or an earlier version of iOS. Please note that ad blockers and tools that restrict our cookie use may interfere with these controls.
- Your browser or device may also offer settings that allow you to choose whether browser cookies are set and to delete them.
- These controls vary by browser, and manufacturers may change both the settings they make available and how they work at any time.
- Learn more about how to control your browser cookies on each browser’s help center:
Note: Certain parts of the Facebook Products may not work properly if you have disabled browser cookie use. Please be aware these controls are distinct from the controls that Facebook offers you.
For more information on cookies, visit our Cookies Policy.
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