Pioneering: A passion for inventing
Amazon's evolution from online bookstore to device manufacturer, publishing service, global marketplace, fulfilment network and cloud computing provider is driven by our passion for pioneering and inventing on customers' behalf. The world's best inventors come to Amazon to build new technologies and services that improve the lives of customers: consumers, sellers, content creators, and developers around the world.
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.
Innovation
Technology at work
Over the past 20 years, Amazon has developed from a small seller working from a garage in Seattle, to a global company with 300 million worldwide active customer accounts. In Europe alone, we have a thriving network of 40 fulfilment centers in seven countries. In 2015, we shipped over one billion units to our many customers across Europe.
Small British businesses use Alexa to innovate
Laundrapp, a dry cleaning business in London, uses Alexa to innovate in a 150-year-old industry.
Our new head office cements our long-term commitment to the UK
Our new head office is part of Amazon’s long-term commitment to the UK, having invested £6.4 billion here since 2010.
Innovation
Global innovation at the heart of Europe
Europe is an important component of Amazon’s innovation story and global success. That’s why we continue to invest heavily in research and development, with teams in the UK, Germany, Spain, Italy, Slovakia, Poland, the Czech Republic, Romania, Austria and Ireland working on cutting-edge technology to help innovate on behalf of customers.
AA Amazon Business
Amazon Business
Amazon Business is a marketplace of more than one hundred million B2B products on Amazon.co.uk, combined with a set of unique features designed to serve the procurement needs of businesses of every size. Purchasing online for businesses has never been easier – it’s everything customers know and love about Amazon, but for business.
Innovation
Machine Learning: Using Algorithms to Sort Fruit
At Amazon, we’ve been engaged in the practical application of machine learning for many years now. Some of this work is highly visible, but much of what we do with machine learning happens beneath the surface – quietly but meaningfully improving our core operations.
AWS launches new accelerator for early stage startups
Startups in EMEA will be supported with technology, product development, advice, and funding through new AWS Startup Loft Accelerator.
“Alexa, do you like scary movies?”
There’s a new way to discover some of the best scary movies with Fire TV this Halloween.
“Alexa quite literally saved my life!”
Alexa enabled devices have become a convenient addition to many households— and in some cases, Alexa is helping our customers when they need it most.
