Stunning photos. The fastest chips. Incredible battery life. And iPhone is designed to last, so it holds its value longer. A simple app can transfer your photos, contacts, messages, and more — many of your favorite Android apps will even download automatically. It’s all easier than you think.
The world’s most popular camera.
Camera
Portrait mode lets you take beautiful shots with dramatic depth of field, then get creative by blurring the background as much as you like. iPhone 12 and iPhone 12 Pro also have Night mode on the Wide, Ultra Wide, and TrueDepth cameras, and they’re better than ever at capturing incredible low‑light shots. They both record 4K HDR video with Dolby Vision, too.
The fastest, most advanced smartphone chips ever.
Apple-designed chips
Apple-designed chips are years ahead of the competition and deliver performance you can’t get with any other smartphone. We also design the operating system. So everything works together beautifully — not just now, but for years to come, with new features and security updates that help keep your iPhone in top form.
Life is easier
on iPhone.
Will iPhone be
easy to use?
Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive. With a swipe or just a glance you can do what you want, fast and easy. From opening an app to playing your favorite songs.
Over a million free apps. Editorial curation,
so you can find your new favorite. And much more.
App Store
Our editors curate millions of free and paid apps to help you find your next favorite. When you download an app, it should work as promised. We carefully review each app and require developers to follow strict guidelines on privacy, design, and business models. We also bring you stories about developers and their apps, with tips to get the most out of them.
iPhone is designed to last.
And to keep its value for longer.
Longevity
Water resistance1, aluminum or stainless steel, and superstrong glass make iPhone incredibly durable. And with automatic iOS updates, you get new features and security enhancements that help your iPhone run beautifully and hold its value longer than other smartphones.
New updates.
New iPhone feel.
iOS Updates
iOS 14 brings a fresh look to the things you do most often, making them easier than ever. New features help you get what you need in the moment. And the apps you use all the time become even more intelligent, more personal, and more private.
Your photos. Your contacts. You’re good.
Move to iOS app
The Move to iOS app securely transfers the stuff you care about — contacts, messages, photos, videos, mail accounts, calendars, and more — from your Android phone to your iPhone. Download the app on your Android phone to migrate your things in just a few steps.
Tips app
Open the Tips app to discover how to do all kinds of things on your new iPhone. Snap a screenshot. Change an app’s language. Share photos, websites, contacts and more with people nearby. New tips are added often so you’ll only get better with iPhone.
Everything just works.
Seamless
If you have a friend with an iPhone, you’ve probably noticed how much easier everything feels. Want to pair new AirPods with your iPhone? It’s a simple one‑tap setup. Want to share photos, videos, or contacts with friends nearby? AirDrop lists their names onscreen, so you can easily choose with a tap.
Privacy is built in.
Privacy
iPhone is designed to protect your privacy. Every iPhone comes with secure facial or fingerprint authentication. Maps keeps your location private. Safari helps stop advertisers that follow you from site to site. And you decide whether apps can access your photos, contacts, and microphone. The list goes on.
More recovered and renewable materials.
Environment
We are always looking for new ways to conserve materials. Whether it’s responsibly sourcing wood fiber for our packaging, using 100% recycled tin in the solder of the main logic board, or inventing a robot to recover materials traditional recyclers can’t. And since reuse is the best form of recycling, many of those materials find their way into a new iPhone.