April 21, 2021 — In this talk, we cover the difference between site flows, user flows, task flows and user journeys, and when to use each.

December 30, 2020 — ¿Es suficiente con colocar el logotipo de la empresa en la esquina superior izquierda? ¿Un logotipo es capaz de transmitir los valores, los objetivos, la identidad de la marca? Como implementadores/as de tiendas online, ¿qué podemos hacer para que una tienda se identifique claramente y se distinga de las demás? Veremos paso a paso, con ejemplos visuales, qué cosas podemos tener en cuenta para otorgar una personalidad única a una tienda online, sin distraer a los compradores de finalizar la compra: colores, tipografía, tono de comunicación, animaciones, arquitectura de contenidos… para conseguir que la tienda de nuestro cliente sea única y, en definitiva, para que venda más que su competencia.

Presentation Slides »

December 29, 2020 — This topic will discuss the benefits of creating a website with a good design that is visually appealing to the user. It will also discuss essential tips in designing a website that is appealing, engaging, and effective. Certain key points include: planning, design, functionality, content, and engagement.

November 17, 2020 — What’s a design system, and why should you use one? In this talk, you will learn the basics of design systems and why they matter. We will walk through real world examples of design systems, discover how to create a design system that fits your needs, and learn simple ways you can use WordPress to begin implementing a design system of your own.

July 25, 2020 — Ana Cirujano, diseñadora especializada en WordPress, nos va a explicar el proceso de diseño de una web que se va a implementar en WordPress.

En esta charla, veremos un caso real en el que Ana se basará en un tema de WordPress para crear un diseño personalizado para una web. Para ello, utilizará la herramienta Figma.

Esta charla va dirigida a diseñadores, implementadores, desarrolladores, que quieran aprender cómo se crea un prototipo con Figma que esté pensado desde un inicio para ser desarrollado con nuestro gestor de contenidos favorito: WordPress.

July 8, 2020 — When designing WordPress themes, one of the biggest challenges stems from a core component of WordPress itself: the ability for site owners to change, modify, and build new content themselves. After all, modern web content needs to be flexible and evolving, but not everyone is a developer who can build custom layouts to fit each use case.
As content and functionality become even more modular thanks to advances like the Gutenberg editor, theme designers will have to accommodate even more flexible ways of visualizing and presenting information. How do we anticipate and accommodate the needs of a constantly evolving website while providing visual solutions that are clean, thoughtful, and consistent?
In this talk, we’ll discuss the principles of Atomic Design, how to stop thinking of your content as “pages” and “posts” in favor of the concept of “building blocks”, and how to extend this mindset to utilize the potential of Gutenberg as it is now, and where it might be going in the future.

July 6, 2020 — So you want to be in control of your own destiny? You want to call the shots and be independent? So did I. And I am now-keyword ‘now.’
Success doesn’t happen overnight. It takes initiative, learning, perseverance, awareness, humility, risk and, most importantly, confidence.
This 20-minute, maybe 15-minute talk to give ample time for questions, is designed to expose you to the real world of WordPress design, development and marketing. I wish I heard this talk when I embarked on my new endeavor. In 20 minutes, I am going to tell you everything you need to know and do to succeed in this line of work. How can I do that in 20 minutes, you ask? Simple. I’m going to give you keys. You find the doors and it’s up to you to unlock those doors.

June 21, 2020 — Learn the principles of Atomic Design. Reframe your perception of content as pages and posts to work with it in the newer context of blocks. Extend this mindset to utilize the potential of Gutenberg as it is now, and where it might be going in the future.

Presentation Slides »

June 21, 2020 — While working as a digital sales consultant (as a designer and developer) for several years, Sonja has been able to work with a variety of companies and helped them to increase their sales online. In this talk she will quickly go through the basics of growth hacking from a designer’s point of view.
She will open up the mindset of business-driven design, give tips on how to design for better conversion in digital channels and how to measure the impact of the designs via A/B testing. The talk will include some real-life design examples and A/B testing results.

June 21, 2020 — Every website should ideally be built so that whoever visits it, for whichever possible reason, is able to navigate through it: we can describe this idea as Universal Design.
Obviously, in practice, it’s impossible to build the perfect website for everyone, but, if we want to take steps towards this ideal, three concepts can guide our choices: accessibility, usability and inclusion. In this talk, Stefano will explore these concepts, discussing what they are, what makes them different from one another (despite their overlappings) and how we can use them together to build the best possible experience for most of our users.