OpenXVerifizierter Account

@OpenX

OpenX is one of the world’s leading providers of web and mobile advertising technology. For inquiries or support please visit:

LA, NYC, London, Munich, Tokyo
OpenX.com
Beigetreten März 2008
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  1. vor 5 Stunden

    Today's "thought of the day" is from from . Great convo today between Eileen and from

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  2. vor 7 Stunden

    Coming tomorrow! Our SVP of Buyer Development, Brian Murphy, is talking about all things SPO with from the for their IAB There series. Debuting at 2pm ET. Hope you can check it out!

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  3. 18. Okt.

    Great day 1 at ! Today's thought of the day is curtesy of from .

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  4. 18. Okt.

    We’re live at for a studio interview with talking about the future of SPO!

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  5. 18. Okt.

    Great stat at ! Based off the success of the OpenX & campaign for Ben & Jerry's, the marketer shifted 90% of budget out of the open exchange and into an exchange package created by OpenX

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  6. 18. Okt.

    . on stage talking about our recent joint campaign for Ben & Jerry's. "The problem we solved was to deliver a person based audience, across the open web, in a meaningful, successful way."

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  7. 18. Okt.

    “OpenX and Merkle have an incredible match rate. With 180M people matched, even if you cut that down to a small portion, there is still tremendous scale.” - Jen Hess, VP, Merkury Media Connections Operations,

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  8. 18. Okt.

    On stage at with the team! Packed house to hear the conversation about addressability and audience targeting

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  9. 18. Okt.

    Are you at today? Come see us chat with at 11am ET today about our new partnership, and how marketers can use 1P data to drive effective audience targeting on the open web.

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  10. 14. Okt.

    We’re so excited to announce our partnership with . We have mapped their Merkury ID solution to our OpenAudience identity graph, giving marketers increased scale, speed and precision when activating their Merkle audiences. Check out the release!

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  11. 13. Okt.

    Who's ready to talk CTV at ? Our SVP of Strategic Partnerships, is going to be on stage with execs from and , with moderating. Hope you can check it out!

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  12. 7. Okt.

    Anyone else getting excited about ? We'll be at all week and can't wait to see people in-person again. Drop us a line if you're going to be in town and want to meet up!

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  13. 23. Sept.

    Our Director of Partner Services for ANZ, Mitchell Greenway, recently had a chance to sit down with to talk about programmatic trends in the Australian market, and the findings of our recent JAPAC research. Check it out below!

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  14. 17. Sept.

    Our Director of Product Management, Rich Calkins, just wrote an article for that clears up some misconceptions about what exactly 1P data is, and contains some advice on how publishers can best use 1P data. Check it out below!

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  15. 16. Sept.

    Great look at our latest publisher research

    Study: Most Publishers Use First-Party Data, But Face Challenges: Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports...
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  16. 15. Sept.

    New research! We surveyed a group of our publishers to gain insight into how they are viewing and using 1P data. Check out our press release to see how 1P data is impacting today’s revenue, how excited pubs are about 1P data going forward and much more!

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  17. hat retweetet
    10. Sept.

    . and partner on email-based alternative to third-party cookies

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  18. 9. Sept.

    Earlier today, we announced an extended partnership with , to deliver their nonID identifier into the OpenX bidstream. Marketers with audiences based on nonIDs can now easily reach and target them via an OpenX Deal ID. Check out the news below!

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  19. 31. Aug.

    Any publishers want to talk 1P data? Come join us at the "Revenue Strategy Session" where we'll be talking with from and hosting pub breakout sessions. 1pm ET tomorrow!

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  20. hat retweetet
    5. Aug.

    I spoke to ’s MD Andrew Tu on the company’s 2021 findings about advertising in JAPAC The India numbers were particularly interesting and insightful (we’re the most wary of fraud in the region!) (The report was released in collaboration with ).

    We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
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