Great stat at #AWNewYork! Based off the success of the OpenX & @Merkle campaign for Ben & Jerry's, the marketer shifted 90% of budget out of the open exchange and into an exchange package created by OpenX
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Great stat at #AWNewYork! Based off the success of the OpenX & @Merkle campaign for Ben & Jerry's, the marketer shifted 90% of budget out of the open exchange and into an exchange package created by OpenX