Ground Up

Ground Up® was created with the vision of fulfilling the need for fun, innovative product for the true brand enthusiast. Ground Up® is here to inspire you to express your authentic self and your fandom in creative ways through our brand partnerships–giving you brands you love with a brand you can trust. We take you through every stage, at every age by connecting you with what you love.

Who Are We?

Ground Up® is a premium footwear manufacturer. They are proud to feature and focus on Innovation, Fashion and Fandom. No matter what you’re a fan of, whether it’s Studio, Lifestyle, Anime, Consumer, or Gaming, we’ve got you covered.

What does “UP” stand for?

The interlocking UP symbolizes the connections we make at everyday moments whether that be with you and your favorite brands, you and your family, you and a memory, or you and Ground Up®.