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Predict A/B test results using ancient Indian astrology

Wouldn’t it be wonderful if there was a way to instantly know which version is going to win without waiting…

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Paras Chopra

Paras Chopra

6 Min Read
A Guide to User Testing: What It Is, How To Do It, and Why It’s Important

A Guide to User Testing: What It Is, How To Do It, and Why It’s Important

You’re an eCommerce brand manager ready to learn more about your customers and how they…

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Natalie Thomas

Natalie Thomas

11 Min Read
5 Tried-and-Tested Methods To Collect User Feedback With Surveys

5 Tried-and-Tested Methods To Collect User Feedback With Surveys

Those days are over when companies used website surveys to react to negative feedback from…

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Margo Ovsiienko

Margo Ovsiienko

9 Min Read
7 eCommerce Homepage Best Practices to Boost User Experience On Your Website

7 eCommerce Homepage Best Practices to Boost User Experience On Your Website

User experience (UX) is a gauge of how people feel when they interact and engage…

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Kevin Payne

Kevin Payne

13 Min Read
ISO 27701:2019—VWO’s Commitment Towards Data Protection and Security

ISO 27701:2019—VWO’s Commitment Towards Data Protection and Security

With progressing technology, cyber-attacks are evolving by the hour. With more than 89% of businesses…

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Nida Zehra

Nida Zehra

5 Min Read
5 Advanced Methods to Maximize Conversion Rates Using Remarketing Strategies

5 Advanced Methods to Maximize Conversion Rates Using Remarketing Strategies

Plainly put, remarketing is merely common sense packaged in glossy corporate-buzzword-speak: the good old, veritably…

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Sheryl Jones

Sheryl Jones

7 Min Read
Optimize Your Website Changes With No-Code Visual Editor

Optimize Your Website Changes With No-Code Visual Editor

Technology should enable creation and not act as a barrier to execute transformational ideas. This…

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Nida Zehra

Nida Zehra

6 Min Read
The Ultimate Handbook On Writing The Perfect Call-To-Action

The Ultimate Handbook On Writing The Perfect Call-To-Action

Add To Cart. Start Free Trial. Click Here. Book Tickets. Learn More. How do these…

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Hazel Raoult

Hazel Raoult

10 Min Read
Reimagining conversion rates as a function of time

Reimagining conversion rates as a function of time

Conversion rate computation is a common practice when it comes to monitoring performance in businesses.…

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Anshul Gupta

Anshul Gupta

6 Min Read
How Optimizing Your Checkout Page Is Different From Optimizing Your Landing Page

How Optimizing Your Checkout Page Is Different From Optimizing Your Landing Page

Your checkout page is undeniably the “holy grail” of your website if that’s where you…

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Vlad Bisceanu

Vlad Bisceanu

12 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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All you Need to Know About Conversion Optimization Get the Guide